De Beers sales up

De Beers Group Chief Executive Officer, Bruce Cleaver said they experienced high demand for rough diamonds during its 9th cycle which is usually a time for low demand. During the period the Group anticipates sales value of $ 450 million which is higher than $ 438 million sold in the same period last year. “We saw good demand for our rough diamonds during Cycle 9 with sales reflecting what is traditionally a quieter time for the diamond midstream ahead of polishing factories reopening in India following the Diwali holidays.” Owing to the restrictions on the movement of people and products in various jurisdictions around the globe, De Beers Group has continued to implement a more flexible approach to rough diamond sales during the ninth sales cycle of 2022, with the Sight event extended beyond its normal week- long duration.