TheGeehStyle of Denim
Growing up, Goratwa Molaabatho describes herself as someone who was skinny. But she had a knack for always finding the perfect pair of jeans that suited her body. This skill of hers, always saw people asking where she bought her jeans from. It is not surprising that today, she is sharing her love for denim with those who want to look as good in denim. Molaabatho is the brains behind TheGeehStyle, a clothing concept store with a physical location in Phase 2. The store sells all things denim, but currently only sells women collection.
Speaking in an interview with this publication, she explains that she started eeGeehStyle as a side hustle. “It was quite di cult for me to start because I didn’t have any suppliers or contacts to help me navigate the business space.
I then approached Tlhogi of Tlhogi Vintage around 2014 or 2015 to buy mixed bales which would consist of dresses, tops and skirts. I pushed it for about ve months, and raised enough funds to travel to Johannesburg, and bought new clothing stock,” she explains. She also says that on her rst time to Johannesburg, she went with her cousin, Kay Lesokwane, who was very familiar with the city, as well as her partner. e day was spent looking for suppliers and buying stock. Along the way, she would frequent Egoli alone, and met some incredible suppliers, and soon traversing the city lights of Egoli was a breeze for her.
“I started selling through people I know, and back then I would carry my stock with me in a bag, and I was using public transport for deliveries or clients would collect their orders during lunchtime from my workplace,” she explains.
Narrating why she ventured into this journey, she explains that hunger, and dreaming of a better future motivated her. When she started, she was working but was not earning enough, hence she decided to nd a side hustle to help her achieve some of the things she dreamt of. Her partner was also pushing her to start something and believed that she would do very well in business. e path of going into a business that sold jeans was in uenced by the fact that she has always had an eye for the right jeans. “It was so easy for me to sell anything denim. Even in my stock jeans, they would sell fast because of the passion I had when selling them. I then decided to sell denim jeans only,” she explains.
O cially, eGeehStyle, a name that is literally selling her Style was born in 2018. e Geeh, she says is from Goratwa, her rst name.
“e business is God given,” she explains.
Molaathata highlights that what sets her business apart from the rest is that she sells brand new a ordable and quality denim pieces. Clients can nd an array of styles including super high rise skinny jeans, cargo denim, boyfriend, mommy, straight and wide legs jeans.
So, how can one transform a jean. She explains that the trick lies in nding the perfect tting jean. “e trick is to nd a perfect pair for your body. Every body has a cut and that is what we teach our customers,” says Molaathata.
Her ultimate dream is to own a denim factory. She believes that God will make it happen.