Botswana Guardian

COLLECTION­S BY BK PROCTOR EXPANDS TO PALAPYE

- BG REPORTER

Collection­s By BK Proctor, officially opened its fourth innovative new store this past Friday. The new store is located in the bustling town of Palapye, at the Diphalane Mall. This move is part of the brand bid to meet the growing demand for the products, and also reach a wider market.

Beyond this, the developmen­t not only signi es a signi cant milestone for the brand but also cements the company’s commitment to serving diverse communitie­s while fostering local economic growth.

Sharing his insights about this exciting move, BK Proctor, the founding director of Collection­s By BK Proctor, explains that the new store in Palapye was motivated by the growing demand for the brand products in the area and the desire to expand their reach.

“Palapye was such a perfect location as it’s one of the fastest growing villages in the country and remains to be a link to other parts of the country,” he explains.

Currently, Collection­s By BK Proctor has two stores in Gaborone and one in Francistow­n, with the new Palapye store further enhancing their presence in Botswana. Asked about the unique experience­s awaiting customers in Palapye, the visionary entreprene­ur emphasizes the store’s commitment to tailoring its o ‚ erings to the local community.

“ƒ is store will feature exclusive collection­s tailored to the preference­s of the Palapye community,” he explains. “Additional­ly, as one of our largest stores, we have designed it to be a monumental experience from the moment you walk through the doors,” he adds.

Meanwhile, the opening of the Palapye store has not only brought fashion closer to the community but also contribute­d to job creation for locals. Proctor highlights the importance of hiring locally.

“It is very custom for us to hire locals as they truly understand the needs of their communitie­s, thereby providing a more accurate representa­tion and experience for our customers,” he says.

As the seasons change, customers can nd anticipate new and exclusive collection­s at the Palapye store that re ‡ ect the latest trends and styles. BK Proctor assured, “Customers can look forward to new and exclusive collection­s that cater to their speci c needs and preference­s.”

Looking towards the future, BK Proctor revealed the brand’s plans for further expansion. “Our growth is always relative to the market and demand,” BK Proctor stated. “We look forward to opening one more store locally and thereafter moving to explore the regional market.”

When asked about the importance of diversi cation in business, Proctor emphasized its role in staying competitiv­e and reaching new markets. He further says that diversi cation is crucial for businesses to stay competitiv­e, adapt to changing market trends.

“ƒ is has also allowed our business to remain innovative, continuous­ly evolving, and relevant in a dynamic market environmen­t,” he explains.

He further emphasizes the importance of building a lasting relationsh­ip with the local community, through engagement and community impact via community events, partnershi­ps with local organizati­ons, and initiative­s that give back to the community.

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