The Midweek Sun

Choppies taps on technology

- BY SUN REPORTER

Choppies has embarked on technology driven retail transforma­tion, following on the COVID- 19 pandemic which has inspired shopping behavior change.

According to the fast moving consumer goods giant’s Chief Executive Officer, Ramachandr­an Ottapathu, the retailer is thinking of reshaping and transformi­ng the businesses, to stay afloat, through latest technologi­es and new ways to connect with consumers are transformi­ng the retail sector. “To compete effectivel­y we should re-imagine how we create and capture value.New retail models are arising out of new technologi­es and new ways to connect with consumers,” said Ottapathu.

At the height of the on-going COVID-19 pandemic in June, Choppies introduced online shopping coupled with deliveries, to help customers adhere to movement restrictio­n regulation­s. Choppies has also scheduled for electronic participat­ion of extraordin­ary general meetings (EGM), penciled for next week, given restrictio­ns on gatherings and travel.

“The EGM 2018 and the EGM 2019 will be held entirely through electronic communicat­ion being audio communicat­ion by which all shareholde­rs participat­ing in the EGMs will simultaneo­usly hear each other throughout the EGMs, as provided for in section 109 of the Companies Act and section3(b) of the Second Schedule to the Companies Act,” said a communiqué from Choppies. The communiqué further says the company’s constituti­on also permits such electronic communicat­ion at a meeting of shareholde­rs.

 ??  ?? Choppies CEO, Ram Ottapathu
Choppies CEO, Ram Ottapathu

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