LENEILWE CHILLI SAUCE HITS THE MARKET
Leneilwe Chilli sauce was established last year during the difficult times of Corona Virus when the people lost their jobs and some businesses were backsliding. Director of the company, Laone Thuto explains that she only started with five chilli jars, and the feedback that she received, informed the start of the business.
“I never wasted time when I noticed that people were appreciating the taste of my product. I then immediately made the second batch, which I decided was strictly for sale,” she said, explaining that she had to package it and brand it in an appealing manner. With the support from her employee, she has managed to successfully establish her business. “My boss and my supervisor at my workplace believed in me so much. Regardless of having a full-time job with them, they encouraged me to do better to ensure that my business becomes successful,” she added.
She offers jars ranging from small, medium, and bigger sizes at a cost of between P20.00 and P100.00. Thuto says that she is currently building more clientele as both individuals and other catering companies buy from her.
She is based in Tlokweng, and notes that they have collection stalls at CBD. Thuto believes in local production and tells Sun Business that she wishes to display her products at a local supermarket one day. She wishes to see her business fully grown to a point that she would create employment for other people and sell outside the country. “I want to see Leneilwe Chilli start selling in most shops, starting with locally owned supermarkets and then to bigger shops like Spar and Square Mart,” she said.
She treats Leneilwe Chilli as a major achievement with a possibility of adding other preserved items to her brand. “We actually use organic vegetables for our products and make sure that they are preserved for a long time for better shelf-life,” explained Thuto.
They mostly use ground ginger, garlic, white wine, vinegar, olive oil, green chilli and the red chilli, which differentiates their texture, taste and colour.She reveals that she buys her chillies from a fellow businessman in Mochudi.