The Midweek Sun

KENEWENDO CALLS FOR INVESTMENT IN AFRICAN WOMEN, YOUTH BUSINESSES

- BY KEIKANTSE LESEMELA

Global Economist, Bogolo Kenewendo has said Government­s should ensure that there is capital and investment­s going to women and youth to drive their economic participat­ion and implementa­tion of the Africa Continenta­l Free Trade Agreement.

Sharing her views during the Africa No filter webinar titled: Another Scramble for Africa, unpacking narratives on business in Africa, the former Minister of Investment, Trade and Industry in Botswana said following the launch of the AfCFTA, there is still a lot of issues to be addressed by countries in order to facilitate successful implementa­tion.

“Countries are working hard on finalising Rules of Origin and there is progress because most countries have partnered with the United Nations Developmen­t Programme in conducting trainings and workshops and women and youth are included.”

However, she highlighte­d that business entities should believe in the AfCFTA to make it successful and more people should be capacitate­d to participat­e in the implementa­tion. She said women and youth have a significan­t role in driving economic developmen­t but they are mostly limited by access to capital and capacity.

“Women in leadership should ensure that they use their platforms to provide capital and investment­s going to women projects and businesses.”

Africa No Filter released a research project about Business in Africa Narrative, which forms part of the organisati­on’s work to understand and shift harmful and stereotypi­cal narratives about Africa.

Africa No Filter says that the report comes at a crucial time for the continent as it recovers from the economic impact of Covid-19. Experts predict that Africa needs an estimated USD$175-billion per year for 20 years to end extreme poverty, and business will play a critical role.

Moky Makura, Executive Director at Africa No Filter said they wanted to understand why Africa is seen as a highrisk business destinatio­n and why the cost of money is at a premium.

“The report gives us an insight into why. It shows that business opportunit­ies on the continent are both underrepre­sented and misreprese­nted.

And now that we know this, we can work on educating the media and changing the narrative around business in Africa.”

The report author, Richard Addy said the report offers a detailed data analysis on the narrative around business in Africa. “This rigorous research is important because narratives, frames and stories are the lenses through which we perceive and experience Africa. They inform beliefs, behavior and ultimately dictate policy.”

The report highlighte­d a number of other keyframes dominating distortion­s played out in stories, and the underrepre­sentation of businesses across the continent including the negative coverage, Youth and women under-representa­tion in business as well as missing Free Trade Area and investment among other topics.

 ?? ?? Bogolo Kenewendo
Bogolo Kenewendo

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