CRESTA OPTIMISTIC AFTER AFRICA TRAVEL INDABA
Cresta Hotels is confident that the country’s tourism and hospitality industry will attract international visitors, following the company’s participation at the Africa Travel Indaba 2022.
The company exhibited at the Africa Travel Indaba 2022, a platform for buyers to meet, network and market Africa as a travel destination to the international market, which attracts over 3700 delegates. “Through networking with buyers, industry leaders, key government officials and media from various countries, we exhibited our hotels and strategically showcased the beauty that Botswana beholds. “Our motivation was to play our part in helping to revive the Botswana tourism industry and position Cresta Hotels as the leading tourism and hospitality player,” explained Cresta Managing Director, Mokwena Morulane. He said it is the hotel and tourism players’ responsibility to grow the industry.
“We take this role seriously,” said Morulane, adding that with COVID-19 regulations being relaxed across the world, it is imperative that the industry leaders pull together to chart the way forward.
According to the United Nations World Tourism Organisation (UNWTO), Africa welcomed over 18.5 million foreign travellers in 2021, up from 16.2 million in 2020. And 6.1 million made their way to North Africa while 12.3 million went to sub-Saharan Africa. UNWTO data for January indicates a 51 percent improvement in international tourists arrivals compared to January 2021.
This year, Cresta is optimistic the company is slowly moving out of the woods due to easing of global travel restrictions and the increased vaccination rollout.