SPORTS GETS CORPORATE ATTENTION
The return to normalcy, post restrictions and lockdowns, has seen several companies draw budgets to prop up sports and bringing hope to career sports individuals. Corporate sponsorship in sport activities had hit rock bottom during the peak periods of the COVID-19 pandemic.
Over the past weeks, several corporate social responsibility packages in support of sport have been unveiled by the country’s market leading companies.Financial services provider, Stanbic Bank Botswana recently sponsored the Morupule General Manager’s Cycle Challenge 2022 to the value of P311, 000.00. According to the company, the sponsorship reaffirms its dedication to supporting initiatives that improve the lives of Batswana, whilst promoting healthy lifestyles through fitness activities, and championing the benefits and growth of the cycling discipline. “As a financial partner, we are dedicated to the unrelenting pursuit of our objective, which is to encourage both financial and healthy ways of living,” said Stanbic Bank Botswana Head of Business Commercial Clients (BCC), Calistas Chijoro. The Morupule GM Cycle Challenge has been ongoing for the past 13 years. Still within the mining communities, the Botswana Insurance Holding Limited Group (BIHL) was this year’s dia