The Midweek Sun
Enzo The Photographer, owns Kasi wear
Photography has become the highest part of lifestyle today, capturing all life memories.
CEO at Enzo, The Photographer and Kasi wear, Tebogo Mabotenyane better known as Enzo says there can never be good memories without a photo. He does not take for granted the saying ‘a picture is worth a thousand words’.
One thing he has learnt about photography is that as a business it pays off. He started doing photography at AFDA University, where he was studying Acting and Filming. During his spare time, he would utilize his camera that he initially bought for his filming course to take photographs. The feedback he received from people motivated him.
He told Vibe that at first he was an actor at AFDA and also spent time shooting films as side gigs. “When I was introduced to my camera, it had to be for shooting films but I thought the simplest thing to do was to take photos. This was the birth of Enzo the Photographer. I had to build a company and do photography at business level,” he said. He started doing more research on photography and did short online photography courses, as well as learnt from photography websites. He told Vibe that once he was aware that there was so much demand for photography, especially in the digital era, he instantly switched to more of photography than filming.
“I also followed some international photographers who motivated me,” he said. One other business person who inspired him locally is Thobo Kerekang. “I followed him and I realised that he has multiple streams of income. This made me think outside the box and also try to follow in his foot prints,” said Mabotenyane, further noting that he ended up making a fashion brand, Kasi, which is also doing well.
“When I did photoshoots for clothing brands such as BK Ptoctor, I got inspired and started my fashion brand with the aim to monetize it,” he said. He also understands that people prefer quality but some can’t afford to pay, so he makes his prices reasonable. He also spearheads ‘The phone photographer’ where he uses high quality smart phone to capture images. He employs several people under his companies. In his own words, ‘photography chose him first.’ He works with everyone including; individuals, companies, government and the corporate world. While he started photography back in 2017 at school, he established Kasi wear brand in 2020.
He told Vibe that he chose it because fashion goes hand in hand with photography. With his entrepreneurship skills, he also tried to groom other young people and produce CEOs out of them. He assisted his cousin with makeup lessons from scratch and managed to open Zanira’s Makeup, one of the most recognized makeup brands around. J-Scott Photography and Elvin Photography are also companies that were mentored by Enzo. They are both professional photographers well known for their good work.