KBL hosts Leboko challenge winners

After running a challenge on social media dubbed “Leboko Challenge”, Kgalagadi Breweries Limited (KBL) hosted 28 winners to a fun-filled educational beer plant excursion this past Saturday.

The event, held under the theme, “The Art of Drinking” also attracted media personalities and influencers such as Hey Nyeenaah (Theo Bome) and Kennedy Thal.

The fun-filled day also included a tasting session and various games.

For the Leboko Challenge, followers of the KBL Facebook and Twitter pages were requested to submit leboko (poem) using the hashtag #ArtofDrinking, dedicated to the smart drinking tip that they best identify with. Submissions were made in Setswana and English.

The competition is part of a larger campaign that began in September and culminated in the excursion held at the Beer Plant. Speaking at the event, Bose Mpuchane, Corporate Affairs Specialist at KBL said, “At KBL, we believe that consumers should have a positive experience with our beers. This means that we will continue to invest in campaigns such as The Art of Drinking, to educate and engage beer lovers about responsible drinking.

We want to help people create memorable, literally unforgettable moments with our beers.” For her part, Gaamangwe Ramokgothwane

, marketing manager at KBL highlighted that as KBL, they advocate for responsible drinking.

“We’ve shared the smart drinking tips don’t drink and drive, bo nwe o bo tshela metsi, eat something before and while drinking... But what’s exciting to me about this campaign is we’ve tried to marry smart drinking messaging to the brands. Before we just provided tips to drink responsibly.

With the art of drinking, we leveraged on our brands, particularly Flying Fish to demonstrate what smart drinking is.”

Speaking to one of the elated challenge winners Louisa April (27), she shared that she is quite impressed with the standards that KBL and its staff uphold.

“It was a beautiful experience and we actually got to learn and experience first hand the brewing process and what goes on behind the scenes until we get to see the final end product. I was also impressed with how the staff pays attention to detail and how proud they seemed to be working for KBL.”

April further stated that another aspect of the tour that impressed her was how KBL has managed to automate most of its processes. “The staff really understands their work and they seem to be proud of the work they do, which is really rare in the workplace these days. The energy of the staff was really impressive and I am actually quite impressed that most things are automated right until the packaging of the product,” she said