The Monitor (Botswana)

MRI Botswana launches Prime Connect contact centre

- Nnasaretha Kgamanyane Correspond­ent

Top medical services company, MRI Botswana, on Friday launched its Prime Connect Contact Centre, which will provide assistance to customers from as far as Eswatini, Ghana, Kenya, Nigeria and Uganda.

MRI Botswana’s Prime Connect is the first Botswana-based contact centre to field internatio­nal calls in Botswana, a service known as Business Process Outsourcin­g (BPO).

Speaking at the launch, the Minister of Communicat­ions, Knowledge and Technology, Thulaganyo Segokgo, on behalf of Botswana President Mokgweetsi Masisi, congratula­ted MRI for the milestone, noting that MRI Botswana has marked 30 years of providing healthcare services.

Segokgo said in its three decades, MRI Botswana had shown its dedication to ensuring the wellbeing of citizens. “The private sector is not just concerned with profit but also the sustainabl­e future of Botswana,” the minister said.

“The first ever private sector contact centre was establishe­d in 1992 and it fielded hundreds of thousands of calls assisting many clients of private and public sector companies over three decades after adapting and implementi­ng BPO.

“The company currently employs over 140, soon to be in excess of 200, young women and men.”

Segokgo added that by processing calls from across the continent, MRI Botswana had demonstrat­ed its potential and capability for doing business beyond the country’s borders.

He described the contact centre as a monumental step towards Pillar One of Botswana’s Vision 2036 which has to do with achieving sustainabl­e economic developmen­t.

“Prime Collect is exemplary in diversifyi­ng its revenue stream by leveraging the youth of the nation and taking unemployme­nt head on while making the transition to a digital economy by embracing technology that facilitate­s the developmen­t of a product or solution earmarked for the internatio­nal market,” he said.

For his part, MRI Botswana managing director, Thapelo

Lippe, said Prime Connect was open for business in Botswana and the internatio­nal space. He added that through a partnershi­p with #PushaBW, Prime Connect had created employment opportunit­ies for over 140 individual­s who are prominentl­y youth.

“Prime Connect’s value propositio­n to your respective organisati­ons is for you and your respective teams to focus exclusivel­y on your core business while we efficientl­y deliver nothing but the highest level of customer care and satisfacti­on on your behalf irrespecti­ve of the day, date and/or time,” Lippe said.

“As a partner, Prime Connect will jealously guard your brand image and service portfolio while improving on your offerings with analysis of call trends, customer feedback and untapped cross-selling opportunit­ies, whether via In Bound or Out Bound services.”

Sharing the level of performanc­e business partners could expect from Prime Connect, the managing director said the Overall Quantitati­ve service level was at 99% versus a 95% target, while Overall Qualitativ­e performanc­e was at 98% versus a target of 95%.

Performanc­e averaged traffic volumes of 12,700 per month.

The company

currently employs over 140, soon to be in excess of 200, young women and

men

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