FINDING POTENTIAL AMID THE PANDEMIC
How local artists can beat Coronavirus
Last week Government announced a total shut down of the entertainment industry as the coronavirus’ deadly shadow looms over Botswana.
The blanket ban included the closure of all bars and clubs, as well as prohibiting gatherings of more than 50 people, which effectively stopped all music festivals and shows.
Attempting to find potential amid the gloom, Voice Entertainment’s Refilwe Motube looks at ways in which performing artists could use the ‘isola
tion’ to their advantage.
Social media could prove the saviour in these unprecedented times. Despite the total shutdown, artists can still reach and entertain the public through their online platforms.
This is a time when artists should be coming up with collaborative playlists as a way of covering up for lost shows.
The potential of social media marketing is unlimited. The modern generation is a digitally driven and thus the Internet has become dominant in advertising events and services.
Running of social media advert campaigns can also be a strategy. Artists can actually use this platform to improve based on the feedback from the public (social media users). Supporters get more excited when they are able to interact on a personal level with artists.
Additionally, artists can use this time to reflect and even experiment, trying out different genres and sounds, potentially adding a new dimension to their skill set.
Being an artist is not all about live performances. Now, more than ever before, there is an obligation to think outside the box and create business deals. Their survival may depend on it!