BITC rebrands BOISA

In a bid to assist and facilitate awareness, growth and impact of the Botswana Informal Sector Association, - the Botswana Investment and Trade Centre has worked with the Association for the re-branding and re-positioning of the Association.

This is in part support for the Association to wield more leverage and to reach more Batswana in the informal sector around the country.

The Botswana Informal Sector Association is a key player in the economy, and through the brand refresh, seeks to position and entrench itself as such. BITC recognises the role of the informal sector in the economy and this is an acknowledgment of the Association’s efforts to coordinate their members, and to eventually grow into formal businesses.