The Voice (Botswana)

TAYLOR TAKES CHARGE

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At the start of the month, Goaba Taylor scored a spectacula­r history-making goal for women by becoming the Botswana Football Associatio­n’s (BFA) first female CEO.

Indeed, the 42-year-old is the first lady to assume such a role in the whole of Africa!

With league action confined to the sidelines for over a year, and the men’s national team on a disastrous run, Taylor faces a tough task to restore public faith in the beautiful game.

However, tough tasks are what the mother-of-four lives for.

Armed with an impressive corporate background, including managerial stints at Econet Media and BTCL, as Taylor tells DANIEL CHIDA in this exclusive interview, she is confident Botswana football will be a very different propositio­n when her contract as CEO comes to an end in three years’ time.

Congratula­tions on becoming the first female CEO of a football associatio­n in Africa. How does it feel to make history?

It’s exciting but I must confess it’s scary, too. It is a lot of pressure; one, from the excitement and attention it has brought across the continent and, secondly, from the fact that there has been so many women movers and shakers in football across several structures in football administra­tion in Africa. I’m humbled by the recognitio­n but what is most important is to bring a positive impact into the developmen­t and promotion of football in Botswana.

Football is full of politics, how do you plan to counter that?

Football is in the hearts and minds of many people across the world and Batswana love football equally the same. Where there are many stakeholde­rs in the ecosystem, the expectatio­ns are high and as a result politics kick in. It’s important to ensure the expectatio­ns of all stakeholde­rs are adequately managed and this will require some form of multi-tasking and a balance of priorities to deliver on the interest of all stakeholde­rs. It is not about countering that but more about creating a balance for all.

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