THE QUEEN OF HEARTS
ALTHOUGH she is no make-up artist, Carol Kgafela has been handed the daunting task of restoring the beautiful game’s battered image.
Appointed Head of Marketing, Commercial and Communications at the Botswana Football Association (BFA) on 22nd August, the 36-year-old is on a mission to win back the hearts and minds of disillusioned supporters up and down the land.
Boasting a wealth of marketing experience having previously worked for Hotwire PRC, Orange and CEDA, the highly qualified media communicator is confident she is the right person to turn things around and ultimately commercialise diskie.
A high-performing woman in what was once considered a man’s world, Kgafela highlights her goals as she chats to fellow football fanatic, PORTIA MLILO...
Congratulations on your recent appointment, you must be over the moon?
Thank you very much for having me on The Big Interview. Super excited about my new role and journey with the BFA and looking forward to all that comes with it.
Before we get into your
new role, tell us a bit about your background in the beautiful game – have you played before?
I actually have. I am an avid and versatile sports person. Played football semi competitively in my primary and early high school days and later in life went on to play social football.