DISTELL BOTSWANA REWARDS CUSTOMERS
Distell Botswana’s efforts to bring their customers closer and reward them, continued last week with ten lucky consumers winning SMEG kitchen appliances.
The competition which commenced on the 16th of January 2023 and ended on the 16th of March was administered through the Nederburg Wines brand. Exclusive to selected Pick n Pay and Liquorama liquor outlets, customers were required to buy two bottles of Nederburg wine and to stand a chance to win. As a result, the Pick n Pay outlets produced four winners of SMEG kettle and toaster being; Gofaone Sentsho, Kelebogile Ranku, Loeto Malemenyane and Agodirwe Molosiwa on Thursday. The Liquorama outlets had six winners at a draw which was held at Riverwalk Liquorama on Friday March 24th. The six winners were Peter Bogatsu, Thapelo Maruatona, Katlego Mononyane, Kelly Keakile, Comec L Lewanika and Gadzani Mhotsha. According to the Acting Trade Marketing Manager for Distell Botswana, Tumiso Tsheole, the aim of the competition was to showcase that the Nederburg brand is a great brand. “We have many products under our umbrella, Nederburg wines being one of them, therefore this promotion was a way of showing appreciation and building brand loyalty for our Nederburg wine lovers”. Tsheole continued to say that the live draws are to show consumers how authentic these promotions are and that people do win when they enter. We are happy for those people who entered the competition and urge them to continue supporting the Nederburg brand,” said Tsheole.