Borneo Insider's Guide

Sock it to Us

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There is really no need to oversell one of the most important (and overlooked) accessory used for centuries: the humble pair of socks. Although these days, sock designs are anything but humble. This new fashion trend of an age-old accessory has people pulling up their socks as a way to brighten up an outfit, and Usock! jumped on this trendy train with their own original designs of colourful socks. Usock! (a play on the words You Suck – not that they do) socks are made from a combinatio­n of cotton and spandex, are limited in quantity and has already made great local gifts to foreign friends. Their Art Collection, consisting of some of the greatest artworks to ever be displayed around your ankles, was a hit. They soon branched out toward designing locally inspired socks, and the first Usock! x Moosetheti­cs collaborat­ion kicked off with their famous “Nasi Katok” socks, later their “Kuih Brunei” socks, and soon after their “Ambuyat” socks. Keep an eye out for more of their upcoming quirky designs by following them on:

•• IG: @usocksocks (DM for inquiries) Twitter: @usocksocks Tel: 673-7226619 (Whatsapp for inquiries)

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