AITI hosts two-day virtual Cybershop Fest 2022

The Authority for Infocommunications Technology Industry of Brunei Darussalam (AITI) recently hosted the annual cybershop fest dubbed the “National Day CyberShop Fest” in conjunction with Brunei Darussalam’s 38th National Day.

The event which ran from 23 until 25 February gave customers a virtual shopping experience offered by the eKadaiBrunei vendors.

The virtual shopping festival was in partnership with Brunei

Shopping Festival, organised by AdXpert Marketing.

The two-day event gave participating vendors the opportunity to showcase their products and services, and interact with customers live via a virtual platform. Participating eKadaiBrunei vendors this year include Weelago, Beastmode, Covered by Anissa, Dream Makers Enterprise, Kitsune Trading, Anggun Tropika, Naindah, Wecare Online and Mumtaz Collection.

This virtual e-Commerce experience is part of AITI’s initiative to continuously promote digital adoption among local businesses, in support of the strategic objectives of Digital Economy Masterplan 2025 and AITI Strategic Plan 2020-2025.

Locals were encouraged to shop virtually and safely by joining the National Day CyberShop Fest via https://bsfvirtual.com/ or on Instagram @bsfvirtual.

eKadaiBrunei.bn is an online directory that features local eCommerce platforms, delivery and logistic services, and 1 Kampung 1 Produk (1K1P) with the objective to expand their market reach online.

The AITI initiative which is supported by Ministry of Transport and Infocommunication (MTIC), Ministry of Home Affairs (MOHA) and Darussalam Enterprise (DARe), was set up in response to COVID-19 restrictions while ensuring local businesses activities remain undisrupted.

At the same time, eKadaiBrunei serves as a one-stop resource to cater to both businesses and consumers by providing alternative solutions to their needs. - Azrina Zin