The Bruneian

Fifth-generation Sportage: Spacious, bolder design, enhanced technology

- Azrina Zin BANDAR SERI BEGAWAN

Looking for a practical family SUV with plenty tech, charisma and ultra-modern styling?

Grand Motors recently launched an exclusive first-look of the allnew fresh-faced Kia Sportage, a crossover SUV that is bigger, bolder and better than before.

The exclusive distributo­r of Kia is bringing in three variants of the Sportage into the local market; the LX, EX and the X-Line trim to suit your lifestyle and needs.

The all-new Sportage symbolises the pioneering DNA of the Kia brand. The past success of the Sportage is deeply rooted in a mindset of constant reinventio­n.

Under the new Kia brand, the fifth generation Sportage once again brings an innovation that elevates the brand to the next level.

The bold and the beautiful

Make a statement with the allnew Kia Sportage. The SUV exudes confidence and presence with its bold and premium design language that would certainly turn heads anywhere it goes.

Donning the latest Kia “Opposites United” design philosophy, the new Sportage features a brand new look and looks entirely new from the ground up and there are almost no similariti­es to its predecesso­rs.

The thought-provoking and daring philosophy is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity and Bold for Nature.

The last pillar – Bold for Nature – has profoundly influenced the design creation of new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.

The Sportage has been redesigned to be daring, sleeker, and dynamicall­y modern from top to bottom.

The exterior establishe­s new design boundaries and dramatical­ly sets the tone for the next generation family.

It exudes the perfect blend of athleticis­m and captivatin­g from every side with its sculpted framework and bold characters.

“Reinventin­g the Sportage gave our talented design teams a tremendous opportunit­y to do something new; to take inspiratio­n from the recent brand relaunch and introducti­on of EV6 to inspire customers through modern and innovative SUV design,” said Senior Vice President and Head of Global Design Center, Karim Habib,

“With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” he added.

Perhaps the most noticeable change made to the Sportage is its front fascia.The SUV’s front profile echoes the Kia automaker’s latest design philosophy.

Its front profile reveals a sleeker look with Kia’s modern ‘Tiger Nose’ signature to the distinctiv­e futuristic-styled boomerang-shaped LED daytime running lights and Matrix LED headlights.

On the rear side, the razor rear lamps blend seamlessly with the slim horizontal design, giving the all-new Sportage a stunningly wide impression from the back.

Moreover, paying homage to its sports utility heritage, the side profile of the all-new Sportage creates a stirring road presence with taut lines cutting across clean but refined body surfaces that seamlessly blend the contrastin­g volumes together.

The SUV comes in a wide range of colours that draw eyes to it the moment it drives by. Customers can choose from Snow White Pearl, Clear White, Gravity Gray, Steel Gray, Fusion Black, Dawning Red, Vesta Blue, Shadow Matt Gray and Jungle Wood Green.

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Image: Iqbal Dato Selamat Sponsored content
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