Cuckoo Brunei to debut Swiss products by Laurastar
Cuckoo International will soon be introducing products from the Swiss brand, Laurastar into the Bruneian market.
The agreement that was signed recently between Laurastar CoChief Executive Officer Michael Monney and Cuckoo Brunei Senior Operations Manager Jeremy Chung at the Mutiara Ballroom, Radisson Hotel signifies a partnership that will make the homegrown brand the official distributor for Laurastar products in the Sultanate.
Since 1980, Laurastar has continued to innovate – from creating watches and jewelry, to professional ironing systems that combine a steam generator and ironing board in a single system.
After more than 40 years, the family-owned company has continued to develop technological innovations, including the Dry Micro Fine Steam Technology (DMS), a technology that is powerful ,fast, expansive, dry and suitable for all materials and surfaces.
DMS eliminates pathogenic microorganisms that can remain in the laundry after machine washing on a short programme or at low temperatures.
Laurastar Co-Chief Executive Officer Michael Monney said that the scientific tests conducted by an independent Swiss laboratory have shown that DMS eliminates 99.999 percent of viruses, including coronaviruses, as well as bacteria and fungi, and 100 percent of mites.
“This technology makes sure to beautify, purify and preserve all kinds of fabrics and help cement Laurastar as the world leader in high quality steaming systems,” he added.
Moreover, Laurastar is committed to repairing them for a minimum of 10 years, taking real action against planned obsolescence.
On his part, Cuckoo Brunei Senior Operations Manager Jeremy Chung said that the Laurastar products will improve the quality of living among Brunei residents and help Cuckoo achieve its goal of becoming a healthy home creator in the country.
With the aim to make the premium product affordable for everyone, he added that the company will also be introducing a monthly payment plan in the future.
In addition, when asked about their future plans, the local brand will continue to bring in more innovative products from the Swiss brand.
Among the products that will be brought into the Bruneian Market is the Laurastar SMART-U, Laurastar Lift and Laurastar IGGI.