Com­pet­i­tive ad­van­tage in the era of smart

Top 100 See - - Top 100 Banks -

Do you see any changes in de­ci­sion mak­ing re­lated to tech­nolo­gies at or­gan­i­sa­tions in SEE?

Today IT de­ci­sions in South­east Europe in­cluded, are mov­ing from the ex­clu­sive com­pe­tence of the CIO of­fice, through the en­tire C-suite to the front of­fice, where the range of tech­nol­ogy de­ci­sion mak­ers is be­com­ing in­creas­ingly di­verse. Ex­ec­u­tives across the CSuite ac­knowl­edge that they must re­ori­ent their busi­nesses and de­liver more per­son­alised cus­tomer ex­pe­ri­ences to be­come more com­pet­i­tive in a dig­i­tal econ­omy. This per­son­al­i­sa­tion is driven by dig­i­tal, mo­bile cloud and so­cial tech­nolo­gies, which are re­shap­ing the way peo­ple con­sume and share in­for­ma­tion.

How would you de­scribe the im­por­tance of the widely dis­cussed phe­nom­e­non called Big Data?

Big Data could be a big chal­lenge or a big op­por­tu­nity. IBM South­east Europe cov­ers 11 coun­tries. IBM has been in­vest­ing in SEE coun­tries since 1936. Through its net­work of busi­ness part­ners, IBM's ad­vanced tech­nolo­gies and know-how sup­port the most im­por­tant eco­nomic pro­cesses and in­dus­tries in SEE, such as banking, pri­vati­sa­tion, gov­ern­ment, man­u­fac­tor­ing, telecom­mu­ni­ca­tion and dis­tri­bu­tion, to name just a few. In an in­dus­try char­ac­ter­ized by a con­stant change, IBM's busi­ness model is based on in­no­va­tion, rein­ven­tion and shift to higher value.

Over the last two years, we’ve cre­ated 90% of world’s to­tal data. It floods from all over the place and in all forms: from sen­sors, cars, RFID net­works, mo­bile de­vices and so­cial me­dia. That is the com­plex­ity we are fac­ing. It be­comes an op­por­tu­nity once we are able to ex­tract value from this large pool by col­lect­ing, pro­cess­ing and an­a­lyz­ing huge vol­umes of struc­tured and un­struc­tured data in real time to re­veal un­ex­pected link­ages to get unique in­sights. This is how Big Data el­e­vates to a new level of a cor­po­rate as­set.

How should man­agers out­side IT de­part­ments look at op­por­tu­ni­ties brought up by cloud com­put­ing?

Cloud com­put­ing tech­nolo­gies open up new op­por­tu­ni­ties for per­son­alised en­gage­ment and ser­vice de­liv­ery. Cloud com­put­ing is also well pri­ori­tised within IBM as one of our growth plays.

What dif­fer­en­ti­ates IBM’s of­fer­ings is that our so­lu­tions are based on the broad­est port­fo­lio of sys­tems, soft­ware, ser­vices and re­search, com­bined with a deep in­dus­try in­sight.

In SEE, for ex­am­ple, Slove­nian Rail­ways has adopted an IBM cloud so­lu­tion to get a more holis­tic view across all of its freight, pas­sen­ger and lo­gis­tics op­er­a­tions in or­der to more ef­fec­tively main­tain and man­age the rail­way traf­fic across its net­work. The com­pany is now able to pro­vide bet­ter ser­vices to cus­tomers, shorten wait­ing times for com­muters, re­duce train de­lays and re­spond faster to cus­tomer queries.

What are the main growth driv­ers for IBM in South­east Europe?

A clear growth en­gine for the re­gion and for its EU mem­ber states in par­tic­u­lar is the EU fund­ing, which will pro­vide a sta­ble in­vest­ment flow un­til 2020. I firmly be­lieve that SEE coun­tries will be able to lever­age it and use in­no­va­tion and ad­vanced in­for­ma­tion tech­nolo­gies to help or­gan­i­sa­tions and busi­nesses trans­form, grow and be­come more com­pet­i­tive. IBM can help here.

What dif­fer­en­ti­ates IBM in this jour­ney, along with our his­tory in the re­gion that spans for more than seven decades, is the fact that

Slove­nian Rail­ways has adopted an IBM cloud so­lu­tion to de­velop a more holis­tic ap­proach. IBM com­bines the broad­est port­fo­lio of so­lu­tions tai­lored to the re­gion’s key in­dus­tries and needs.

IBM com­bines the broad­est port­fo­lio of so­lu­tions tai­lored to the re­gion’s key in­dus­tries and needs. From pro­vid­ing core banking to run­ning data cen­tres or ap­ply­ing an­a­lyt­ics, IBM to­gether with its busi­ness part­ners is en­gaged with com­pa­nies from the re­gion across its broad port­fo­lio of ser­vices and so­lu­tions.

With this sup­port, SEE gov­ern­ments and busi­nesses are well po­si­tioned to adopt smarter com­put­ing ap­proaches to IT that have the po­ten­tial to spread the ben­e­fits far beyond the IT in­dus­try to the en­tire pop­u­la­tion.

Newspapers in English

Newspapers from Bulgaria

© PressReader. All rights reserved.