Top 100 See - - Contents - By Djordje Daskalovich

The rub­ber and rub­ber prod­uct mak­ers in South­east Europe, rep­re­sented by two car tire mak­ers in the SEE TOP 100 rank­ing, have dis­lodged the phar­ma­ceu­ti­cal firms from the top spot in the most prof­itable in­dus­tries rank­ing for 2014, record­ing a re­turn on rev­enue of 14.19%. The phar­ma­ceu­ti­cal sec­tor, which had taken the top honours for four con­sec­u­tive years, was de­throned even through in this year’s rank­ings it is rep­re­sented by one more com­pany com­pared to the 2014 edi­tion and has three en­trants – Slove­nia’s Krka and Lek and Croa­tia’s Pliva.

Fur­ni­ture, a new­comer in the rank­ings, took the no.2 place with 13.83% re­turn on rev­enue, leav­ing last year's leader in the third spot with 11.71%. Fur­ni­ture, how­ever, had only one rep­re­sen­ta­tive this year, Ro­maina's Holzin­dus­trie Sch­weighofer, mak­ing it im­pos­si­ble to make any sweep­ing con­clu­sions about the state of the sec­tor in the re­gion as a whole. The same, al­though to a slightly lesser de­gree, ap­plies to the rub­ber industry, as it only had two en­trants, both com­ing from Ro­ma­nia - Con­ti­nen­tal Au­to­mo­tive Prod­ucts and Miche­lin Ro­ma­nia.

Lit­tle has changed in the top five spots on the 2015 SEE in­dus­trial rank­ing since its pre­vi­ous edi­tion. The pe­tro­leum/nat­u­ral gas industry kept its com­fort­able lead with to­tal rev­enues ris­ing 0.04% to 40.58 bil­lion euro. De­spite the growth in rev­enue, the sec­tor recorded the big­gest drop in net profit - of 716.5 mil­lion euro to 262.5 mil­lion euro.

It should come as lit­tle sur­prise that we are see­ing such a com­fort­able lead of the pe­tro­leum and nat­u­ral gas industry hav­ing in mind that the com­pa­nies from this industry had the big­gest pres­ence in the most dy­namic com­pa­nies rank­ing as well with 14 en­tries. This rank­ing, which makes its de­but this year, com­prises the com­pa­nies with the big­gest change in rev­enue com­pared to the pre­vi­ous year. The oil and gas sec­tor has a sim­i­larly im­pres­sive foot­print in the SEE TOP 100 com­pa­nies rank­ing, where nearly one third of the com­pa­nies hail from the sec­tor, while at the same time hold­ing spots from no.2 through to no.7.

Elec­tric­ity ranked sec­ond in the SEE in­dus­trial rank­ing, stay­ing way be­low the to­tal rev­enue of the lead­ing industry at 15.3 bil­lion euro. The sec­tor's rev­enue fell 5.56% from the pre­vi­ous year while its to­tal net profit dropped to 495.8 mil­lion euro from 529.8 mil­lion euro.

Whole­sale/re­tail again took the third po­si­tion, record­ing a 7.02% year-on-year rise in rev­enue to 14.48 bil­lion euro and a slightly lower net profit of 251.7 mil­lion euro ver­sus 275.4 mil­lion euro in the pre­vi­ous year. The au­to­mo­biles sec­tor recorded a jump in to­tal rev­enue of 7.1% to 8 bil­lion euro, man­ag­ing to ex­tend the steady rise in rev­enue over the past cou­ple of years. The com­pa­nies com­ing from this industry also re­turned to profitabil­ity in the 2014 rank­ings, record­ing a net profit of 84.9 mil­lion euro af­ter post­ing a com­bined net loss of 30.5 mil­lion euro the pre­vi­ous year. The sec­tor had eight en­trants this year, one more than in the pre­vi­ous rank­ing. It should be noted that FCA Sr­bija was not in­cluded in this year's rank­ing as the com­pany's fi­nan­cial data was not avail­able by print time.

The as­cen­dency of the au­to­mo­biles industry in SEE is no news if we have in mind that last year marked a turn­ing point in the EU when it comes to the regis­tra­tion of new pas­sen­ger cars. 2014 was the first in the last seven years to see growth of reg­is­tra­tions in the EU.

Telecom­mu­ni­ca­tion com­pa­nies are still los­ing ground in terms of rev­enue. The com­bined rev­enue of the seven rep­re­sen­ta­tives of this sec­tor in the SEE in­dus­trial rank­ing fell 2.12% to 5.1 bil­lion euro in 2014, while their com­bined net profit plum­meted 26.9% to 432.3 mil­lion euro with the sec­tor con­tin­u­ing to face mar­ket sat­u­ra­tion and new EU reg­u­la­tions. Still, telecom­mu­ni­ca­tions re­mained in the fifth spot of the most prof­itable in­dus­tries with 8.45% re­turn on rev­enue while also main­tain­ing the same spot in the 2014 SEE in­dus­trial rank­ing.

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