Cotrugli's MBA pro­gramme en­ables all-in­clu­sive ap­proach to man­age­rial ed­u­ca­tion, paves the way for suc­cess­ful ca­reer

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What is MBA?

MBA pro­gramme (Mas­ter of Busi­ness Ad­min­is­tra­tion) is a lead­ing stan­dard of busi­ness ed­u­ca­tion around the world. The core value of the pro­gramme is the ap­pli­ca­bil­ity of ac­quired knowl­edge on dif­fer­ent chal­lenges and op­por­tu­ni­ties in the busi­ness world. The pro­gramme is de­signed to take into con­sid­er­a­tion the most im­por­tant busi­ness as­pects and to en­able the devel­op­ment of "hard skills" (fi­nance, eco­nom­ics, ac­count­ing) and "soft skills" (per­sonal devel­op­ment, lead­er­ship). COTRUGLI's MBA pro­gramme en­ables a sys­tem­atic and all-in­clu­sive ap­proach to man­age­rial ed­u­ca­tion and, as such, it paves the way for a suc­cess­ful ca­reer.

Why is MBA good for some­one?

Given the cur­rent mar­ket sit­u­a­tion, more at­ten­tion is paid to the qual­ity and prac­ti­cal­ity of the MBA pro­gramme, with the big­gest ac­cent on a fast re­turn on in­vest­ment. In­vest­ing in your­self and in your knowl­edge gives you a com­pet­i­tive ad­van­tage in the labour mar­ket and puts you in a bet­ter ne­go­ti­at­ing po­si­tion

in terms of salary and gen­eral con­di­tions.

Why is MBA good for some­one's com­pany?

By send­ing em­ploy­ees to study the MBA pro­gramme, com­pa­nies are en­cour­ag­ing cor­po­rate en­trepreneur­ship and re­ceiv­ing max­i­mum from their em­ploy­ees. In such way, they are se­cur­ing mar­ket com­pet­i­tive­ness. Be­sides, the MBA pro­gramme is a proof that an em­ployee has gained com­pe­tences in all im­por­tant man­age­ment roles that ex­ist in mod­ern cor­po­ra­tions.

Ex­pe­ri­ence from pre­vi­ous ex­ec­u­tive MBA (EMBA) stu­dents show that the most usual mo­tive to en­rol the EMBA is to en­sure bet­ter com­pet­i­tive­ness in the labour mar­ket and ca­reer ad­vance­ment. Be­sides that, can­di­dates who want to start their own or de­velop an ex­ist­ing busi­ness, point out that the main ben­e­fit of the EMBA pro­gramme is the op­por­tu­nity to strengthen the en­trepreneur­ship ca­pac­ity and meet top-notch ex­perts with whom they can share their knowl­edge and ex­pe­ri­ence. Also, a num­ber of can­di­dates high­light the AMBA ac­cred­i­ta­tion (As­so­ci­a­tion of MBAs) as one of the main mo­tives for en­rolling.

What are the most ef­fi­cient learn­ing meth­ods?

I be­lieve ex­pe­ri­ence ex­change is one of them. The core value of the EMBA pro­gramme is the ap­pli­ca­bil­ity of ev­ery­thing you learn on chal­lenges and op­por­tu­ni­ties in the busi­ness world. The case study method al­lows par­tic­i­pants to work on real busi­ness cases from around the world, with an ac­cent on com­par­isons with lo­cal mar­kets. More­over, stu­dents are re­quired to work in teams where mem­bers come from dif­fer­ent busi­ness branches. The team­work method is ap­plied to en­cour­age the ex­pe­ri­ence ex­change be­tween par­tic­i­pants and pro­vides the most ef­fi­cient way of learn­ing. Af­ter lec­tures, your work­place be­comes a lab­o­ra­tory in which you test ev­ery­thing that you have learned in class.

What was the main rea­son for choos­ing an MBA pro­gramme?

The main rea­son was the need for a bet­ter un­der­stand­ing of the busi­ness world, af­ter a few years of prac­ti­cal work ex­pe­ri­ence. At the mo­ment, I have a com­pletely dif­fer­ent view of for­mal ed­u­ca­tion. I think that the ef­fect of MBA stud­ies is much higher when you can con­nect all things that you learn dur­ing lec­tures with the prac­tice and ev­ery­day chal­lenges that you face at your work­place. I chose COTRUGLI MBA pro­gramme based on rec­om­men­da­tions from Alumni mem­bers I know, who are very sat­is­fied with the knowl­edge and ex­pe­ri­ence they have re­ceived.

Did you have cer­tain ex­pec­ta­tions of the MBA pro­gramme? Tak­ing into con­sid­er­a­tion that the pro­gramme is still in progress, have some of your ex­pec­ta­tions been ful­filled?

Of course I had ex­pec­ta­tions. Given that only a third of the pro­gramme has been com­pleted, it is early for me to talk about the ful­fill­ment or non-ful­fill­ment of ex­pec­ta­tions. What I can cer­tainly say is that the ex­pec­ta­tions con­cern­ing net­work­ing and co­op­er­a­tion with dif­fer­ent peo­ple are com­pletely sat­is­fied, and that the school is very sup­port­ive.

What topic would you sin­gle out as the most in­ter­est­ing and use­ful?

Each case is in­ter­est­ing in its own way; it brings en­ergy, knowl­edge and link­ages to the en­tire pro­gramme. Of all the cases that we have been through, I per­son­ally like fi­nan­cial and man­age­ment ac­count­ing the most (the area that I am the least fa­mil­iar with).

What are the pos­si­bil­i­ties for net­work­ing with other stu­dents in the school?

Op­por­tu­ni­ties for net­work­ing are great. As men­tioned above, net­work­ing is some­thing that the school fo­cuses on the most. This is ev­i­dent by the way they or­ga­nize lec­tures and ex­ams, as well as through in­for­mal ac­tiv­i­ties that are tak­ing place very of­ten.

Whether and how the MBA proved to be use­ful in the work you do?

When you work in the FMCG in­dus­try, and take into ac­count the rate of change in the mar­ket, it is easy to con­clude that in this type of busi­ness all em­ploy­ees are ex­pected to be quick and flex­i­ble to changes. Also, they should be able to un­der­stand the ac­tions un­der­taken, to lead these ac­tions and to un­der­stand the im­pact of any de­ci­sion. They fully need to un­der­stand the core of the busi­ness, re­gard­less of whether you work in sales, HR, fi­nance, lo­gis­tics or other sec­tors. To be able to do this, in ad­di­tion to your cur­rent ex­pe­ri­ence, it is nec­es­sary to have com­pre­hen­sive knowl­edge that MBA pro­vides, as well as a de­sire to learn.

What would you ad­vise your col­leagues who will en­roll the MBA pro­gramme this year?

Just re­lax and en­joy the ride!

COTRUGLI Busi­ness School of­fers busi­ness ed­u­ca­tion for all lev­els of man­age­ment through 3 types of MBA pro­grammes (in­ter­na­tional, Ex­ec­u­tive and Chief Ex­ec­u­tive). With two ed­u­ca­tional cen­tres in Za­greb and Bel­grade, and of­fices in Bulgaria, Ro­ma­nia, Slove­nia, China, Mon­tene­gro and the UAE, COTRUGLI is cre­at­ing vast Alumni net­works and reach­ing cul­tures and busi­ness en­vi­ron­ments world­wide. In­vest­ing in your­self and your knowl­edge gives you a strong com­pet­i­tive ad­van­tage in the labour mar­ket.

Kata­rina Vladić, COTRUGLI Busi­ness School Ex­ec­u­tive Di­rec­tor

Kata­rina Vladić Lazić has been part of the COTRUGLI Busi­ness School team for the past six years. From E/MBA Pro­gram Co­or­di­na­tor to Pro­gram Man­ager, Kata­rina to­day holds the po­si­tion of an Ex­ec­u­tive Di­rec­tor for COTRUGLI Ser­bia. Kata­rina has con­trib­uted...

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