UBER cuts price in Kam­pala

East African Business Week - - NEWS - BY SAM OKWAKOL

KAM­PALA, Uganda— On­line Trans­port Com­pany Uber has re­duced its trans­port fares for rid­ers in Kam­pala a move it said is meant to pro­vide clients with more choices as well as boost­ing the earn­ings of its Driver-part­ners.

“Years of ex­pe­ri­ence have shown us that lower prices are very ef­fec­tive in boost­ing rider de­mand and the more peo­ple re­quest Uber rides, the more driv­ers get more trips and thereby re­duc­ing/less­en­ing the wait­ing time,” said Aaron Tindis­eega, Uber Coun­try Lead in Uganda. Tindis­eega said: “From to­day, any­one book­ing an Uberx ride in Kam­pala will pay the fol­low­ing: UGX 1100 base rate down from UGX 1300 base rate, UGX 750 per KM down from UGX 900 per KM, UGX 150 per minute down from UGX 200 per minute, UGX 3000 min­i­mum fare down from UGX 5,000 min­i­mum, UGX 3,000 for a ride can­cel­la­tion down from UGX 5,000 for a ride can­cel­la­tion.” He said while the city ad­justs to the new prices, Uber is putting in place tem­po­rary pay­ment guar­an­tees for driver-part­ners so that they don’t lose out. This he said in case a driver does not earn the money he used to earn be­fore the price re­duc­tion, Uber will pay for the loss en­coun­tered by driver part­ners dur­ing the price re­duc­tion roll out. Uber aims to boost de­mand for trips from rid­ers and thus un­lock more busi­ness for driver-part­ners. Tindis­eega said Uber is not only com­mit­ted to mak­ing sure peo­ple have safe, re­li­able and af­ford­able rides, it is also in­vested in en­sur­ing that driver-part­ners op­ti­mize and grow their own busi­nesses while driving with the Uber App. “Our driv­ers are key part­ners in en­sur­ing that we de­liver safe, re­li­able and con­ve­nient ser­vice to rid­ers that is why we seek out ways to help them grow their busi­nesses, we do this through part­ner­ships” Tin- dis­eega. He said based on the suc­cess al­ready seen with price cuts in cities like Nairobi, Mombasa and La­gos, the com­pany be­lieves this price cut will also work in Kam­pala. Tindis­eega said when Uber re­duced prices in Nairobi, there was a 70% in­crease in the num­ber of trips taken by rid­ers as well as 100% in­crease in the num­ber of trips re­quested from first time Uber users, which showed that the re­duc­tion in prices helped Uber and driver-part­ners reach new rid­ers. “Uber is con­fi­dent that the same win-win sce­nario will un­fold when prices are re­duced in Kam­pala. Thou­sands of peo­ple in Kam­pala are al­ready us­ing Uber to get from point A to B.WE are com­mit­ted to mak­ing trips through Uber one of the most af­ford­able op­tions to move around the city and our ex­pe­ri­ence shows us we can make that hap­pen while mak­ing Uber one of the bet­ter apps for driver-part­ners to earn a liv­ing.” Tindis­eega said.

Newspapers in English

Newspapers from Burundi

© PressReader. All rights reserved.