UBER cuts price in Kampala
KAMPALA, Uganda— Online Transport Company Uber has reduced its transport fares for riders in Kampala a move it said is meant to provide clients with more choices as well as boosting the earnings of its Driver-partners.
“Years of experience have shown us that lower prices are very effective in boosting rider demand and the more people request Uber rides, the more drivers get more trips and thereby reducing/lessening the waiting time,” said Aaron Tindiseega, Uber Country Lead in Uganda. Tindiseega said: “From today, anyone booking an Uberx ride in Kampala will pay the following: UGX 1100 base rate down from UGX 1300 base rate, UGX 750 per KM down from UGX 900 per KM, UGX 150 per minute down from UGX 200 per minute, UGX 3000 minimum fare down from UGX 5,000 minimum, UGX 3,000 for a ride cancellation down from UGX 5,000 for a ride cancellation.” He said while the city adjusts to the new prices, Uber is putting in place temporary payment guarantees for driver-partners so that they don’t lose out. This he said in case a driver does not earn the money he used to earn before the price reduction, Uber will pay for the loss encountered by driver partners during the price reduction roll out. Uber aims to boost demand for trips from riders and thus unlock more business for driver-partners. Tindiseega said Uber is not only committed to making sure people have safe, reliable and affordable rides, it is also invested in ensuring that driver-partners optimize and grow their own businesses while driving with the Uber App. “Our drivers are key partners in ensuring that we deliver safe, reliable and convenient service to riders that is why we seek out ways to help them grow their businesses, we do this through partnerships” Tin- diseega. He said based on the success already seen with price cuts in cities like Nairobi, Mombasa and Lagos, the company believes this price cut will also work in Kampala. Tindiseega said when Uber reduced prices in Nairobi, there was a 70% increase in the number of trips taken by riders as well as 100% increase in the number of trips requested from first time Uber users, which showed that the reduction in prices helped Uber and driver-partners reach new riders. “Uber is confident that the same win-win scenario will unfold when prices are reduced in Kampala. Thousands of people in Kampala are already using Uber to get from point A to B.WE are committed to making trips through Uber one of the most affordable options to move around the city and our experience shows us we can make that happen while making Uber one of the better apps for driver-partners to earn a living.” Tindiseega said.