1000MILES - The First Airport Themed Retail Shop in Hong Kong

1 000MILES provides travellers the gear they need and gets them wellprepared for their trips. “Starting point of a Journey - Aviation” - is the interior design concept of 1000MILES.

The right side of the store is full of travel ideas - flags of various countries, boarding passes, travel destinations, and creates the background of the store design. The cashier, located at centre of the store, represents the airport check-in counter and there is a baggage conveyor next to the cashier, assembling the airport design concept. The shoe fitting area located to the left, has the concept of the boarding area, which lifts up the design concept as a whole. The key focus is the runway area in front of the cashier, with illuminating effect and VR technology, the design connects shoppers and the shop. 1000MILES strives to give shoppers an unforgettable memory. The brand name takes inspiration from “Dao De Jing” of Lao Tzu. “A journey of a thousand miles begins with a single step.”

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