GO­ING DOWN

Southeast Asia Globe - - Money Talk -

Data pub­lished by Nielsen Thai­land shows ad­ver­tis­ing spend­ing in Thai­land fell by 42.6% in Novem­ber fol­low­ing

the death of King Bhu­mi­bol Adulyadej. The monarch’s death im­pacted ad spend­ing as brands failed to adapt to in­creased smartphone use.

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