LEAD­ING THE CHARGE ON FI­NAN­CIAL IN­CLU­SION IN CAM­BO­DIA

Wing pro­vides con­sumers of all ages and back­grounds with easy-to-use mo­bile bank­ing so­lu­tions – with­out ever need­ing to en­ter a bank

Southeast Asia Globe - - Advertorial -

As the last of the sun’s rays set over Phnom Penh’s Royal Palace, Ratanak sits pa­tiently in his red tuk­tuk, hop­ing to catch a fare from some of the tourists spilling out of the palace grounds. He has been work­ing as a driver in Cam­bo­dia’s cap­i­tal city for the last decade, sav­ing money to send home to his fam­ily in Kam­pong Speu Prov­ince.

Like much of the coun­try’s pop­u­la­tion, Ratanak doesn’t have a bank ac­count be­cause of the com­pli­ca­tions in set­ting one up. Ten years ago he reg­u­larly had to make the 75km jour­ney back to his home vil­lage by him­self just to give his fam­ily some money. Then he dis­cov­ered Wing.

Since then he has been us­ing a Wing agent to send money home, with his fam­ily re­ceiv­ing it in just a cou­ple of min­utes. But re­cently, Ratanak made an­other dis­cov­ery.

He pulls out his phone and opens up the Wing app that he down­loaded for free from the Google Play Store. “Now I can do every­thing from my phone,” he says. “Not only send money back to my fam­ily, but so many other things too. It has changed my life,” he adds.

Wing has been op­er­at­ing in Cam­bo­dia since 2009, and it is ex­actly peo­ple like Ratanak that in­spire the com­pany’s ide­ol­ogy of fi­nan­cial in­clu­sion for ev­ery­one.

“By pro­vid­ing ser­vices right on their doorstep, cus­tomers can eas­ily ac­cess fi­nan­cial ser­vices with­out hav­ing to spend loads of time and re­source on trav­el­ling, and with Wing it is easy, fast and con­ve­nient,” Wing’s chief ex­ec­u­tive of­fi­cer Jojo Malo­los says.

With more than 3 mil­lion ac­tive users pro­cess­ing money through the mo­bile app, Wing is now a part of many peo­ple’s life­style.

Through the clev­erly de­signed Wing ap­pli­ca­tion, cus­tomers can have ac­cess to a wide range of mo­bile bank­ing op­tions. They can use the app to send money, top up their phones, pay bills and, with WingPay, they can pay for their morn­ing cof­fee, their tuk tuk ride to work and even top up their favourite Mo­bile Le­gends game, all with just a few taps on their phones.

The ser­vices are also highly ben­e­fi­cial for stu­dents, as they can have the op­tion to pay their fees through the mo­bile app or ex­ist­ing agents na­tion­wide.

“Wing has lis­tened to what our cus­tomers want; in­no­va­tive prod­ucts that are easy, in­stant and ac­ces­si­ble for all,” Malo­los says.

“For in­stance, our On­line Mastercard of­fers flex­i­bil­ity and sim­plic­ity while open­ing doors to new ex­pe­ri­ences in Cam­bo­dia and be­yond for our all cus­tomers. We be­lieve it is trans­form­ing the way our cus­tomers shop,” he adds.

For Ratanak and mil­lions of other peo­ple across Cam­bo­dia, Wing is a vi­tal part of ev­ery­day life, with its ser­vices mak­ing mo­bile bank­ing more ac­ces­si­ble and their lives eas­ier.

“We be­lieve that ev­ery Cam­bo­dian should have easy ac­cess to mo­bile fi­nan­cial ser­vices,” Malo­los says.

“Wing can help them grow per­son­ally, re­gard­less of ei­ther their in­come or the sta­tus they own in this so­ci­ety.”

Cus­tomers seek­ing ser­vices at a Wing Cash Xpress agent

Stu­dents queu­ing to cre­ate a Wing ac­count

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