For al­most a decade, PPCBank has wit­nessed enor­mous changes in Cam­bo­dia’s bank­ing sec­tor. Pres­i­dent Shin Chang Moo shares some of the ways that putting peo­ple first can keep cus­tomers com­ing back for more

Southeast Asia Globe - - Advertorial -

2018 marks the ten year an­niver­sary of PPCBank. Which achieve­ments is the bank proud­est of ? It comes as no sur­prise that bank­ing in Cam­bo­dia has been go­ing through a rapid growth for the last cou­ple years in terms of how ac­tive all fi­nan­cial play­ers have be­come, as well as how many new pay­ment-re­lated ser­vices have emerged. To se­cure vi­able stake­hold­ers, the Na­tional Bank of Cam­bo­dia is­sued sev­eral reg­u­la­tions and we are proud to be one of those com­ply­ing with it. We’ve in­creased our paid-up cap­i­tal, and we are here to in­crease and grow with our clients.

When fi­nan­cial in­sti­tu­tions change share­hold­ers, it can at times make cus­tomers un­easy. We are very happy to see that our cus­tomers not only didn’t leave us but on the con­trary for the last two years we’ve in­creased our cus­tomer base – and re­fer­rals from our clients did play a cer­tain role in it. Since JB & Apro be­came share­hold­ers in 2016, how has the direc­tion of PPCBank changed? What kind of in­no­va­tions can cus­tomers ex­pect from PPCBank over the next ten years? It’s an over­all global trend for bank­ing to go dig­i­tal; and Cam­bo­dian bank­ing is no stranger to this trend. We’ve launched Mo­bile Bank­ing last year and smartBiz, our on­line bank­ing so­lu­tion, for our cor­po­rate clients.

An­other step we’ve made is in­creas­ing num­bers of chan­nels to in­ter­act with our cus­tomers. More and more peo­ple are liv­ing on the go; Phnom Pen­hers are busy peo­ple. With our cus­tomers’ best in­ter­est al­ways on our minds, we’ve made sure to have a 24/7 call cen­tre and live chat op­tion on our web­site, so our cus­tomers don’t need to waste their valu­able time by go­ing to an ac­tual branch.

Our cus­tomers will al­ways be our num­ber one. Could you talk about some of the ways in which PPCBank has been work­ing with lo­cal fin­tech providers to tran­si­tion the bank into a mod­ern fi­nan­cial in­sti­tu­tion? Cam­bo­dia can be proud to have a few re­gion­ally rec­og­nized fin­tech play­ers in its yard. We don’t see them as our com­peti­tors. Why? Be­cause if they bring to the table bril­liant ideas that im­prove cus­tomer ex­pe­ri­ence, why wouldn’t we want to co­op­er­ate with them? In­stead of fight­ing over the piece of pie, we’d rather cre­ate syn­ergy.

We’ve part­nered with Wing Spe­cial­ized Bank to make it eas­ier for Cam­bo­dian mi­grant work­ers send their money back to their fam­i­lies from Korea. We’ve got a solid pres­ence in Korea, and Wing has earned their ex­cel­lent rep­u­ta­tion with Cam­bo­dia; by co­op­er­at­ing with Wing, both banked and un­banked were brought into a nice union that ben­e­fits all stake­hold­ers. PPCBank is young, flex­i­ble and dy­namic. We are not afraid of changes.

PPCBank Pres­i­dent, Shin, Chang Moo

PPCBank Head Of­fice

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