Ap­ple guards data pri­vacy in China

The Phnom Penh Post - - BUSINESS -

AP­PLE chief ex­ec­u­tive Tim Cook on Tues­day said the com­pany is de­voted to pro­tect­ing peo­ple’s pri­vacy, with data en­crypted and locked away on servers even in China.

Cook called pri­vacy as one of the most im­por­tant is­sues of this cen­tury, and main­tained that the US-based tech­nol­ogy colos­sus even safe­guards data Chi­nese law re­quires it to keep stored in that coun­try.

When asked about a re­cent se­cu­rity breach re­vealed by Face­book, Cook once again cham­pi­oned the im­por­tance of pro­tect­ing peo­ple’s in­for­ma­tion in a time when smart­phones can re­veal so much about them.

Cook has re­peat­edly stressed that Ap­ple’s busi­ness model does not in­volve gath­er­ing user data and tar­get­ing them with ads, the way in­ter­net gi­ants Face­book and Google make money.

“You are not our prod­uct,” Cook said.

“We don’t cre­ate a pro­file and al­low other com­pa­nies to tar­get you. That is not the busi­ness we are in.”

Ap­ple makes most of its money from iPhone sales. The com­pany has been work­ing to ramp up rev­enue from dig­i­tal con­tent and on­line ser­vices, such as stream­ing mu­sic and data stor­age.

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