Alibaba vows $200B in in­ter­na­tional or­ders

The Phnom Penh Post - - BUSINESS - He Wei

ALIBABA Group pledged on Tues­day to help im­port $200 bil­lion worth of goods from more than 120 coun­tries and re­gions over the next five years, as the coun­try’s top e-com­merce player boosts its ef­forts to meet ris­ing de­mand in China for high-qual­ity in­ter­na­tional prod­ucts.

Be­tween next year and 2023, the com­pany will help im­port in­ter­na­tional goods from busi­nesses of all sizes in coun­tries and re­gions in­clud­ing Germa- ny, Ja­pan, Aus­tralia, the US and South Korea, it said dur­ing the on­go­ing China In­ter­na­tional Im­port Expo in Shang­hai.

“Glob­al­i­sa­tion is one of Alibaba’s most crit­i­cal long-term growth strate­gies,” the com­pany’s CEO Daniel Zhang said.

“We are build­ing the fu­ture in­fra­struc­ture of com­merce to re­alise a glob­alised dig­i­tal econ­omy where trade is pos­si­ble for ev­ery coun­try around the world.”

Top global brands, from Proc­ter & Gam­ble to Nes­tle, touted their holis­tic part­ner- ships within the en­tire Alibaba ecosys­tem, through which they can ef­fec­tively en­gage with China’s mas­sive mid­dlein­come earn­ers, a pri­mary engine fu­elling China’s con­sump­tion growth.

“We just en­tered into a part­ner­ship with Alibaba to fur­ther tap the Chi­nese mar­ket by lev­er­ag­ing the firm’s con­sumer in­sights, big data an­a­lyt­ics, and new re­tail ini­tia­tives to spur our growth,” said Charles Kao, China pres­i­dent of South Korea’s Amorepa­cific.

Amine Had­dad, chief ex­ecu- tive of­fi­cer of Aus­tralia’s Free­dom Food Group, said his com­pany is de­vel­op­ing ce­real prod­ucts tai­lored to Chi­nese con­sumers, who are be­com­ing “much more so­phis­ti­cated”.

“Ch i nese c u stomers a re much more dema nd i ng of qua l it y, of mak­ing sure t he prod­uct lives up to ex­pec­tat ions,” he said.

“T hat ’s why we look for good part­ner­ships in China l i ke A l ibaba to ma ke ou r prod­ucts avail­able and rel­e­vant to them.”

China’s cross-bor­der e-com- merce mar­ket has grown re­mark­ably, with the pro­por­tion of im­ports to to­tal e-com­merce sales surg­ing from 1.6 per cent in 2014 to 10.2 per cent last year, ac­cord­ing to a re­port re­leased by Deloitte China, the China Cham­ber of In­ter­na­tional Com­merce and AliRe­search last week.

On t he sa me day, a not her c r os s-bor der e - c om merc e p l a t f or m Ne t E a s e K a o l a sig ned proc u re­ment dea l s wor t h ¥ 20 bi l l ion ($ 2.9 bi llion) wit h 110 com­pa­nies at t he expo.

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