Int’l buy­ers snap up new lo­cally pro­duced watch

The Phnom Penh Post - - LIFESTYLE - Pann Rethea Youc an­findm orei nfor­ma­tion­aboutt hewatchon PU’sF ace­bookp age–PU WatchOf­fi­cial.

A Cam­bo­dian en­tre­pre­neur has launched a stylish high­end watch, hop­ing to pro­mote the Kh­mer cre­ative ta­lent and in­crease de­mand for the King­dom’s prod­ucts abroad.

De­signer Seth Pitu launched his brand PU a mere 60 days ago, and hopes to com­bine tra­di­tional Kh­mer art with sleek mod­ern lux­ury in his watches. De­spite his busi­ness be­ing in its rel­a­tive in­fancy, he is al­ready ex­pe­ri­enc­ing a high de­mand for his watches from abroad.

“We only be­gan op­er­a­tion on Oc­to­ber 1, not even two months ago, but sur­pris­ingly there is al­ready a huge de­mand both lo­cally and over­seas for our watches.

“Cam­bo­dian peo­ple have bought nearly 50 watches while we are al­ready ex­port­ing over­seas to places like South Korea, the Mid­dle East, the US and Aus­tralia. Last week, a com­pany in Dubai or­dered 100 watches from us, which will be ex­ported next month,” Pitu said.

The wood and me­tal watches, which come in hand­made Kh­mer de­signed boxes and bags, are avail­able in Black and Gold across three mod­els – PU Clas­sic Model, PU In­ter­na­tional Model, and PU Tra­di­tional Model. While the wood is not sourced from Cam­bo­dia, Pitu says there is a good rea­son for that.

“The wood used for the strap is for­eign. After many con­sul­ta­tions, we de­cided not to use lo­cal wood as we did not want to pro­mote the de­struc­tion of Cam­bo­dian forests,” he said.

De­spite the use of for­eign sourced ma­te­ri­als, among PU’s main goals is the cre­ation of jobs in Cam­bo­dia, as well as the pro­mo­tion of tra­di­tional Kh­mer de­sign in the prod­uct.

“The watch is en­tirely as­sem­bled by hand in Cam­bo­dia us­ing Kh­mer de­signs and tech­niques as we want to cre­ate jobs for Cam­bo­dian peo­ple. We cur­rently have 10 staff pro­duc­ing this watch – it takes at least five days to pro­duce one watch.”

In Cam­bo­dia, the watch is cur­rently avail­able at a pro­mo­tional price of $399, while in for­eign mar­kets the watch is selling for be­tween $400-500.


The lo­cally-made, high-end watch com­bines tra­di­tional Kh­mer art with sleek mod­ern lux­ury.

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