Thailand tops digital rankings
THAILAND ranked number one for mobile banking users, second for ownership of cryptocurrency, and third in mobile commerce, according to the Global Digital Report 2019.
Conducted by social media management platform Hootsuite and global agency WeAreSocial, the Global Digital Report 2019 found there are 49 million mobile social media users in Thailand, or 71 per cent penetration of mobile users, and 51 million active internet social media users.
There are 92 million mobile subscribers, 133 per cent penetration, and 55 million active mobile internet users.
The report put Thailand top in the global rankings of internet banking service access, at 74 per cent of the population, followed by Sweden (71 per cent) and Turkey (68 per cent). The global average was 41 per cent.
Thailand ranked second with 9.9 per cent of internet users owning cryptocurrency, behind only South Africa at 10.7 per cent, while Indonesia was third at 9.5 per cent. The global average was 5.5 per cent.
In terms of mobile commerce, Thailand ranked third with 71 per cent of internet users buying something online via their mobile phone, behind only Indonesia (76 per cent) and China (74 per cent). The worldwide average was 55 per cent.
Thailand ranked fifth in ecommerce with 80 per cent of internet users who bought something online via any device, behind Indonesia (86 per cent), China (82 per cent), Germany (81 per cent), the UK (81 per cent). The worldwide figure was 75 per cent.
In terms of e-commerce average spending per user (ARPU), Thailand reported a meagre $100, compared with a global average $634.
Thailand ranked fifth in users with a mobile wallet, at 41 per cent, following South Korea (55 per cent), Denmark (53 per cent), Kenya (49 per cent) and China (48 per cent). The world- wide average is 37 per cent.
For time spent on social media per day, Thailand ranked eighth at 3.11 hours, with the top three the Philippines (4.12), Brazil (3.34) and Colombia (3.31), while the global average is 2.16 hours.
Thailand was eighth in social media penetration, at 74 per cent, behind the UAE (99 per cent), Taiwan (89 per cent) and South Korea (85 per cent), while the worldwide average is 45 per cent.
The country has 50 million Facebook users, half of them female, and 13 million are on Instagram, 4.7 million are Twitter users and there are 2.4 million users of LinkedIn.
The global survey, based on users aged 16-64 during the second and third quarters, found the top five most active social media and messenger platforms for internet users are Facebook (93 per cent), YouTube (91 per cent), Line (84 per cent), Facebook Messenger (72 per cent) and Instagram (65 per cent).
The country’s average daily time spent on the internet via any device is 9.11 hours, with 3.44 hours watching TV (broadcast, streaming and video-on-demand) and 1.30 hours listening to streaming music.