EXPANDING AFTERMARKET CUSTOMIZATION TO OFF-ROAD VEHICLES

Customizing off-road vehicles to be louder, brighter and safer with aftermarket accessories has become a popular investment for many drivers. Whether it’s the never-ending Jeep® project or adding lights and a full audio system to side-bysides and UTVs, upgrading powersports vehicles has become a lucrative service for many car audio shops. Many shops that used to only work on car stereo systems have found that expanding their service offerings to include off-road and powersports vehicles gave them another source of revenue using their existing skills and install bay. Sourcing reliable products from a trusted manufacturer that could withstand the demands of off-road enthusiasts, however, was not as easy. Metra has aimed to solve that problem with its latest product line additions.

With more than 70 years in the car audio industry, Metra Electronics has recently introduced Metra Marine®, Metra PowerSports®, Saddle Tramp® motorcycle accessories and Heise LED Lighting® brands to their existing lineup of 12volt solutions for installers.

These reliable weather-resistant aftermarket accessories are engineered using Metra’s proven car audio system technology combined with UV-treated high-quality materials, designed to withstand season after season of mud, water and the sun. Aftermarket lighting is another industry exploding with popularity as owners look to add better illumination and stylish accessories to their rides. Both of the Metra PowerSports and Heise brands give more lighting options and styles for universal and vehicle-specific applications. Heise has torture-tested products with efficient LED lighting that produce better light coverage with advanced thermal management and a virtually unbreakable polycarbonate lens. Lightbars come with a limited lifetime warranty and are built to not only look good on any vehicle but to last for the long run. MetraPowerSports.com and HeiseLED.com