The Hockey News - Money & Power
1 JOE QUINN
Consistency is key for Quinn’s PEP program, which is attracting the world’s best players at all age levels
AGE: 56 | TOP 100: 87 PEP, FOUNDER & PRESIDENT
most talented players in the world want to keep working on their skills during the summer, they go to Joe Quinn. His Power Edge Pro camps hosted NHL stars such as Connor McDavid and John Tavares in the off-season, as well as future talents such as Jack Hughes, Quinton Byfield and Shane Wright – the last of whom applied for exceptional status to join the OHL a year early next season. “It’s all stuff you do in a game,” said Wright of Quinn’s system. “The quick hands in the middle, the deception, using your fakes, it’s all really good for game situations.”
What’s remarkable about Quinn’s summer camps is how deep the bench goes. One Toronto edition featured potential top-two NHL draft picks for the next five years, from Hughes in 2019 to Connor Bedard in 2023. The reason Quinn can find all these kids is through the network he has built up by certifying instructors and licensing out his program. Quinn has 150 certified instructors around the hockey world, while also working with minor hockey groups such as Detroit Honeybaked and Hockey Alberta. PEP provides these organizations with iPad-supported software, practice plans, key teaching points and storyboards, not to mention webinar support for anyone with follow-up questions. The concept is consistency. “We’ve been able to get really good traction with duplication,” Quinn said. “It was a process, but it was important that the program is the same from Newfoundland to Vancouver.”
That idea was inspired by a newspaper article Quinn read on Howie Meeker, the hockey legend who was asking a tough question about development: who is teaching the teachers how to teach in the sport?
At the grassroots level, PEP offers licenses for as little as $49 per season and will also run camps for teams as fundraisers. Junior and college programs have also bought in, with teams such as OHL Erie and NCAA Michigan, Penn State and North Dakota. Those programs get 12 pieces of PEP’s proprietary equipment to use on-ice, and the big boys have noticed, too. Columbus, Detroit, Nashville and Vancouver are using PEP’s system, with more NHL teams on the horizon.
The upshot of this growing network is that Quinn – whose son Nick works alongside him and did a lot of skill development with Wright – is getting the top talent in the world while also building his client base. Everyone knows McDavid and Tavares, but in the future they’ll also know Byfield, Wright and Bedard, not to mention Minnesota brothers Chaz and Cruz Lucius, who use PEP at Gentry Academy, a burgeoning hockey program in that state. By having instructors around the continent (and in Sweden and Austria, too), Quinn is plugged in to the top upcoming talents, creating a virtuous cycle of skills development – and growth for the PEP program.