Building Your Successful Youtube Channel Is Easy When You Follow These 6 Proven Strategies
Make no mistake. Youtube has become a serious marketing platform for business to promote content in a truly visual and highly engaging way.
Over 300 hours of video are uploaded to Youtube every minute! Almost 5 billon videos are watched every single day, making Youtube the second most visited website in the world, second only to Google. Youtube is an extremely powerful tool for you to increase brand awareness, drive more traffic to your company sites, and reach a broad global audience.
Here are what I consider to be six core strategies of a successful Youtube channel: Consistency - The most successful Youtube channels post new videos regularly, some as often as once or twice a day. Frequency and consistency ensures subscribers are constantly reminded of the channel and are provided with more chances to interact with your company.
Use an Angle – Find an angle for your videos that sets you apart from the crowd.
For example, if you have a cooking channel, creating videos that share recipes and cooking techniques alone won’t be enough to set you apart from the crowd. However, a channel that goes beyond to include a discussion on wine pairing and / or regular appearances of internationally recognized chefs might make a difference to the subscriber base.
Quality Content - The quality of your videos plays a vital role in your success on Youtube. If your content doesn’t look professional, viewers won’t take you seriously. This is especially critical if you are trying to launch a Youtube channel for your business. Make sure the equipment you use is high quality, whether it’s your smartphone that can shoot 4K video or an inexpensive HD video camera.
International Content – Along the way Youtube has become an international craze. If English is not your native language, not to worry, focus on the language that is native to your business and central market, and you’ll do very well on the platform.
Incorporate Your Products into Your Videos - One of the primary reasons why businesses turn to Youtube is to add another channel to their marketing strategy. Don’t be afraid to incorporate your products into your videos, but do it quietly. Remember you’re not selling on Youtube, you’re informing. No need to yell here.
Deliver Entertainment - The majority of successful Youtube channels have found a way to incorporate some type of entertainment into their content. Entertainment means engagement, engagement nurtures subscriber loyalty, and loyalty satisfies the know-like-trust rule of sales.
Finding your groove and determining how you want to present your message will take serious thought. But don’t wait. If you’re serious about your marketing, you simply can’t ignore Youtube any longer.