Surrey Business News

Fight­ing the Fear of Fail­ure for Youth

- Whole Foods Market

In nearly ev­ery out­look of busi­ness, strong morale is in­her­ent to suc­cess. Al­beit, while tri­umph in such pro­fes­sions is in­deed re­ward­ing, com­merce has a “go big or go home” men­tal­ity which re­quires hefty in­vest­ments of time and money. Un­for­tu­nately, the so­cial pres­sure of kick-start­ing an ini­tia­tive only to see it stag­ger and crum­ble has be­come a fear for many peers my age, and the thought of fail­ure is now one of the great­est im­ped­i­ments to youth par­tak­ing in the fields of their in­ter­est.

World­wide, nu­mer­ous young adults have bro­ken this bar­rier of cyn­i­cism by work­ing to cre­ate a pow­er­ful brand im­age. Mikaila Ulmer was only 9 years old when her enterprise, Me & the Bees Le­mon­ade, struck an 11 mil­lion dol­lar dis­tri­bu­tion deal with the su­per­mar­ket com­pany Whole Foods Mar­ket. At 14, Fraser Do­herty be­came the founder of the jam com­pany, Su­per­jam, which has grown to sup­ply over 2,000 su­per­mar­kets around the world. Aus­tralian change­maker Ben Paster­nack built sev­eral suc­cess­ful on­line projects in his ado­les­cent years such as Im­pos­si­ble Rush, the teen-tar­geted app Flogg, as well as pop­u­lar video chat plat­form Mon­key, which gen­er­ated nearly $2 mil­lion in ven­ture cap­i­tal. The in­stances of ju­ve­nile achieve­ment are lim­it­less.

There’s no need to sugar coat the topic at hand - in­dus­try com­pet­i­tive­ness is com­mon­place in en­trepreneur­ship, and for a great ma­jor­ity of small busi­ness own­ers, dis­ap­point­ment and frus­tra­tion will be a first-hand ex­pe­ri­ence. How­ever, the trou­bles lie when our youth ne­glect in­no­va­tion out of self-doubt and sub­mit to be­ing raised as noth­ing but work­ers. Chil­dren have be­come ac­cus­tomed to tak­ing safer routes in life, fur­ther fos­ter­ing a fixed mind­set which is pet­ri­fied of bravado and bold­ness. Global mar­kets thrive on eco­nomic par­tic­i­pa­tion, and thus for young­sters in Canada and abroad, I call on you to take ad­van­tage of your early years and to re­main tena­cious and tire­less in your en­deav­ours. Fail­ure is an op­por­tu­nity to learn and bet­ter one­self and should never be a lim­i­ta­tion to in­tu­ition.

 ??  ?? Tr­is­hant Gill
Tr­is­hant Gill

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