5 Fool Proof Emotional Triggers for Your Sales Copy to Immediately Connect with Your Audience
The most effective copywriters have a way of appealing to people’s emotions. They can take you on a trip down memory lane, using nostalgia to influence your behaviour. They can tug at your heart strings and make you sympathize with other people. They can make you laugh or bring a tear to your eye, depending on the intention of the piece. Emotional triggers are an extremely effective way to influence a person’s action. They make us feel and develop opinions, which in turn can change the ways in which we behave.
Start now. Impact your audience. Use these 5 triggers and appeal to their emotions.
1. Belonging - At the core of human nature is a strong desire for belonging, and the groups to which we belong can have a strong influence on our identities. Given this, appealing to belonging can provide a real strength to your sales copy. It is particularly useful for people who like to feel as though they belong to an exclusive club so consider making it sound like your product or services are for a narrow niche.
2. Guilt - Ever seen an advertisement of starving children in Africa? It’s not surprising that this method is effective. Think about the middle-class audience being targeted: families with full bellies, clean drinking water, clean clothes and warm, comfortable houses.
The same images can be conveyed through copywriting, guilting people into donating, buying a product or trying a service.
3. Nostalgia - Think about the advertisements that appeal to nostalgia. They’re usually targeting a specific age group by using memories from their childhood. Consider your audience and their age. What things might trigger feelings of nostalgia for them? bbbb
4. Lack of time - We all lead busy lives and time is a resource that is in short supply. If you can appeal to the feeling of lack of time, perhaps by offering a way to save time, this is likely to be an effective way to enhance your sales copy.
5. Value - People want to get value for their hardearned dollars. Appeal to the pockets of your audience by showing them the value your product or service can provide.
Take Away: If you are not using emotional triggers in your sales copy you are not being effective at telling your story. Writing not your thing? Call us. We get very emotional.