Use These Proven Strategies to Sell a Book From Your Website and Put Money in the Bank
Selling an ebook or ecourse is one of the best ways to put money in the bank. A huge number of websites rely on Google Ads as their main way to convert traffic into income, and while this can make you a small profit per click, it usually means that they are the main benefactor of any transaction, not you.
Re-thinking this process and instead selling your book yourself is a much better way to convert your traffic into your cash. Now, when someone clicks to buy, you will be making a much larger amount of profit, and you’ll be keeping them on your site.
And in fact, if you use your book or course to promote some of your other ideas, it is likely these visitors will keep returning to your site.
ebooks are a perfect fit because they don’t cost anything to produce, they don’t require storage, and they don’t require delivery. Likewise, an ecourse is a perfect fit with the added bonus your visitors will become committed followers.
If you are thinking this is a great ‘get rich quick scheme’, think again. Selling ebooks is hard, and you need to know precisely what you are doing to be successful with it. From our ebook workshop, here’s the scoop.
First, you need to make sure you have a website with a strong brand, with real engagement from your followers and be about something. For example, creating a website with a name “fitness tips,” is too vague and broad a topic, and will not likely earn you many followers. Instead, consider using a name like “fitness for a healthy lifestyle.”
It’s elementary marketing Watson, know your audience. Choose a name that focuses on your audience such as hardcore bodybuilding, paleo fitness, or fitness for nerds. From there, you need to create genuinely unique and interesting content, and you need to post regularly. This will build your following and create “engagement.”
Next, create the ebook. With your target audience in mind, it should be easy for you to focus on the needs or “pain points” and speak to them on their “emotional” wave length.
Announce your book through social media, and when you do be sure to include some time for pre-orders. My advice here is to use a separate page for the pre-launch. If you are tired of trying to find a way to get your story out there that does not take up all your time and cost you a small fortune, try these ideas and your ebook could potentially earn your that extra cash you need for the fantastic vacation you have been putting off for years.