This Year Has Proven Why Your Customers Are Your Greatest Assets
In the early days of the pandemic, my inbox was flooded with emails from businesses describing how they were keeping me safe from COVID-19. Some of them, like those from healthcare providers, made sense. But mostly, these missives clogged my inbox and became an early pandemic cliché — a company “connection” that seemed forced and a little unnecessary.
Sincerity, like great customer service, is hard to fake.
That’s why we remember the moments when business employees and owners really got it right. Think back to the times when a business truly served you: Maybe a mechanic performed an oil change free of charge, or a barista remembered your favourite order, or your go-to farmer’s market stand set aside a bag full of sweet plums.
These are the moments that matter to customers. If your business is thriving, fantastic! Now is the time to remind your customers why they choose you by exemplifying stellar service. If your business has suffered, you have the opportunity to focus on your remaining customers and give them the attention you might not be able to otherwise.
No matter your situation, you have the chance to offer more value to your customers now. Take a moment to give a few words of gratitude. Reach out to a customer who is sick.
Make a note of a few details so you can follow up on your next phone call and add a personal touch.
Down the road, your customers might not remember everything they purchased from you. But they will remember the way you made them feel — like a real person making a real connection.