Lo­ca­tion, lo­ca­tion, lo­ca­tion…

Alberta Venture - - The Briefing -

The most sought-af­ter venues of­ten book up a year or more in ad­vance, so plan ahead. This can cause prob­lems if you’re, say, an oil com­pany that’s laid off 600 em­ploy­ees in the time be­tween plan­ning and par­ty­ing, so try to have the best grip pos­si­ble on how many peo­ple to ex­pect. Trade shows, which might host hun­dreds of ven­dors, re­quire more space, so your choices will be lim­ited al­ready (the up­side is that choos­ing is that much eas­ier).

The venue will al­most cer­tainly be one of your big­gest ex­penses, so it’s key to spend money only on what you need. Don’t be tempted by the glitz if it’ll make too big a dent in your bud­get. (Maybe BMO Cen­tre isn’t best-suited for your startup’s Christ­mas party.)

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