First-class prob­lems

Alberta Venture - - The Briefing -

We’re sure your brother-in-law’s jazz-fusion jam band is stel­lar, but they might not be the smartest en­ter­tain­ment choice. McCarthy is a big fan of lo­cal tal­ent, but rec­og­nizes that it’s not al­ways the best fit, as tempt­ing as it is to hire some­one who doesn’t need a ho­tel room and a flight home. Non-lo­cal speak­ers of­ten need first­class ac­com­mo­da­tions and air­fare, as well as food and drinks (which might have to be first class, too). Again, have a con­tin­gency plan for some of the details – what if the plane is late or the cab doesn’t show up? – be­cause “so much can hap­pen be­tween when a per­son leaves for and ar­rives at their des­ti­na­tion that’s com­pletely be­yond your con­trol,” McCarthy says.

The good thing is that the more you hire this kind of tal­ent, the bet­ter terms you’re likely to be on with their agent, which could help you ne­go­ti­ate the price next time you need them.

“Peo­ple will re­mem­ber the food, good or bad”

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