Put away the beard oil and skinny jeans, the lat­est trend is all about hip­pies

Mil­len­ni­als are tak­ing notes from the free spir­its of the ’70s

Annex Post - - CONTENTS - by Macken­zie Patterson

In the age of smart­phones, mas­sive cor­po­ra­tions and pro­cessed foods, peo­ple are break­ing away from the norm to dress, eat and live in more or­ganic ways. Those mil­len­ni­als we once called hip­sters seem to be lead­ing the pack when it comes to em­brac­ing a free-spir­ited life­style, like that of the hip­pie move­ment of the ’60s and ’70s.

One of the those self­pro­claimed modern day hip­pies, Lau­ren Ribeiro, says her trans­for­ma­tion started with go­ing ve­gan.

“It was a nat­u­ral pro­gres­sion af­ter I went ve­gan and started div­ing deeper into spir­i­tu­al­ity,” she says.

In Ribeiro’s eyes, the move­ment is all about free­dom, in­di­vid­u­al­ity and own­ing her unique per­son­al­ity, which she has now em­braced fully, de­spite fol­low­ing so­ci­etal norms to a T just a few years ago.

“It’s re­ally funny be­cause five years ago I was liv­ing the com­plete op­po­site of a hip­pie life­style. Through­out high school and uni­ver­sity, I would wear tons of makeup, have my hair al­ways done, wear blaz­ers, just su­per well put to­gether,” she says.

Ribeiro grew up in Toronto but re­cently moved to the Ni­a­gara re­gion — a change she says “so­lid­i­fied” her hip­pie life­style. She says the mil­len­nial age group in par­tic­u­lar is break­ing away from typ­i­cal life­style struc­tures to find hap­pi­ness out­side of a ma­te­ri­al­is­tic or “cook­iecut­ter” world view.

Ribeiro runs an In­sta­gram ac­count called High Vibe Hip­pie, and she re­cently launched a YouTube chan­nel where she talks about ve­g­an­ism, holis­tic well­ness, spir­i­tu­al­ity and sus­tain­abil­ity.

For Ali­son Ser­jeant, a Toronto na­tive who is cur­rently trav­el­ling the globe, her choice to go ve­gan re­flected her re­spect for the earth and all its be­ings.

“For me, it’s about a cru­elty-free re­la­tion­ship to an­i­mals as well as be­liev­ing that it’s bet­ter for the en­vi­ron­ment,” she says. “The im­age of an­i­mals on trucks, cramped inside cages, liv­ing inside con­tain­ers with­out light or fresh air is just hor­rific to me, and I think, if you re­spect our planet and the hu­mans, an­i­mals and plants that live on it, then this im­age is a dis­turb­ing one.”

Not only has the hip­pie move­ment strongly in­flu­enced the food scene with ve­gan and veg­e­tar­ian op­tions read­ily avail­able at all restau­rants and food shops, it has seeped into fash­ion as well. From bell-bot­toms to psy­che­delic prints, modern-day hip­pies are tak­ing cues from the styles of mu­sic le­gends like Ja­nis Jo­plin or the Bea­tles.

Lau­ren Sher­iff, a fash­ion blog­ger, says she’s def­i­nitely a fan of the laid-back, hip­piein­spired look.

“I would de­scribe my style as ‘boho’ for sure. I love that flowy, loose style, more earthy tones, bell sleeves, flo­rals, that kind of stuff,” she says. “The ’70s trend is re­ally in, the whole bell sleeves, the big print, even plat­form shoes. It’s ev­ery­where.”

Erica Wark, a Toronto-based stylist and TV per­son­al­ity, says the move­ment is about more than just a look and that many brands and peo­ple are tak­ing the ini­tia­tive to be more ecofriendly and con­scious with the prod­ucts they’re creat­ing as well.

“I think there’s def­i­nitely been a huge move­ment in the world of fash­ion, most no­tably over the past cou­ple of years, called ‘con­scious fash­ion,’ which is es­sen­tially brands that are us­ing dif­fer­ent tech­niques to be more friendly to the en­vi­ron­ment,” she says. “A lot of con­sign­ment stores have be­come su­per pop­u­lar over the past cou­ple of years be­cause of this con­scious fash­ion.”

This hip­pie at­ti­tude is mostly about stray­ing from a typ­i­cal life­style.

“[It’s] branch­ing out for dif­fer­ent means of al­ter­na­tive liv­ing, so whether that’s liv­ing in a tiny home, whether that’s mov­ing abroad some­where or liv­ing a no­madic life­style,” says Ribeiro. “Find­ing hap­pi­ness in ev­ery­day things and just lov­ing life.”

Clock­wise from left: Lau­ren Ribeiro of High Vibe Hip­pie, stylist and TV per­son­al­ity Erica Wark and fash­ion blog­ger Lau­ren Sher­iff

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