Publisher & CEO
After a great summer in our new digs we’re finally starting to feel a little bit organized on the home front. The business kept running but it seems some of our gallery clients and writers decided to take extended vacations and left us wondering if they were ever going to make it back in time to submit artists’ works, their advertising or their articles. There are some issues that just seem more challenging than others and this is yet another one of those that take years off one’s life! As Deb has indicated in her editorial we’ve successfully endured the effects of what they are choosing to call a tropical storm (for fear of scaring off the tourists with the "H" word). We’ve also dealt with some significant but expected plumbing issues and after weeks of unpacking boxes we finally managed to find the piano and get it up the spiral staircase with the help of Dan the Piano Man from Grand Manan, New Brunswick. Anyway, as we try to take a breath and find some time to relax here it is – ARABELLA’S Fall Harvest issue.
A Welcome & Introduction to New Readers
With each new issue we say hello again to those who know us well and have the opportunity to welcome a whole new set of readers. Given our growth in new readers in 2014 I thought it might be appropriate to restate and reinforce our mission and goals. This is relevant as we continue to shape and re-shape our focus in attempts to achieve greater gains.
Our Mission is Expanding
In the beginning seven years ago we started with a mission of telling the story of Canada, as reflected in its art, architecture, design, people, businesses and lifestyles. The magazine continues to play a critical role in presenting Canadian artistic talent and culture to the widest possible audience across Canada and the USA but with the growth of our American audience we’ve tried where ever possible to widen our scope of content to include some of the great talent in the US that is available to art collectors and buyers both in the US and Canada. As some of our great Canadian artists expand their offerings into major US galleries this makes more and more sense. While we personally identify ourselves as Canadian, the success of the business ultimately depends on our ability to address both markets.
We often get asked why we undertook this mission. Having operated a seasonal art gallery and being involved in arts organizations as both artists and consultants we were frequently aware of some major limitations. At the heart of ARABELLA’S undertaking is a belief that there are very few vehicles available for effectively marketing and supporting aspiring and achieving creative talent. As a result a lot of talent goes unnoticed and careers get stalled. Data on the low incomes of many artists are not surprising when we look at how marketing is typically conducted by individuals and organizations in the fields of arts and culture. The majority of marketing as such continues to focus narrowly on local markets and to search out clients in the wider regional or national contexts. At the same time, it appears to be the nature of many established media organizations and their publications to focus on talents that are already well established – those that we identify as "accomplished". At