Arabella - - NEWS -

Pub­lisher and CEO www.ara­bel­lade­

It’s About Shar­ing Every is­sue of ARA­BELLA we share with you sto­ries of emerg­ing and estab­lished artists, some out­stand­ing ar­chi­tec­ture and oc­ca­sion­ally we touch on spec­tac­u­lar de­sign prod­ucts to adorn your home or office. Many of you have been gra­cious enough to share your thoughts and pro­vide your feed­back as to what makes the ARA­BELLA read­ing experience so out­stand­ing. Some of you have even pro­posed some in­no­va­tive ways in which we might ad­dress the fi­nan­cial side of the en­ter­prise. Let me say thank you. You’re sup­port is so greatly ap­pre­ci­ated. Ul­ti­mately it’s your shar­ing that re­ally makes the dif­fer­ence – makes all the chal­lenges worth­while.

“You are an in­spi­ra­tion to artists across Canada and have given us an au­di­ence that we wouldn’t have had with­out you” – Rena Bier­man, Artist, 2017

“Su­perbly pro­duced, Ara­bella can take its place among the best art mag­a­zines in the world. It is an im­por­tant tool in the pro­mo­tion of ex­cel­lence in Cana­dian cul­ture as re­flected in a va­ri­ety of the vis­ual and de­sign arts. I have found it to be a valu­able re­source and in­spi­ra­tion in my own work, as well as a source of dis­cov­ery of ex­cit­ing and bril­liant Cana­dian ta­lent.” - Marc Mont­gomery, CBC Host, Ra­dio Canada In­ter­na­tional, July 2017

We have re­ceived tes­ti­mo­ni­als like the above many times over many years. It has kept us go­ing know­ing that there are many in­di­vid­u­als who have ben­e­fited from our pas­sion. The com­ments are brief, but they cap­ture the essence of what ARA­BELLA has done for com­ing close to ten years. Our mis­sion has al­ways been to sup­port Cana­dian creative ta­lent along with re­lated com­mer­cial and non-profit busi­nesses by telling their sto­ries in very spe­cial ways – first and fore­most through qual­ity vis­ual print pub­li­ca­tions, then dig­i­tal, and fi­nally so­cial me­dia. Our read­ers of­fer fur­ther tes­ti­mo­ni­als as to the value of our unique brand of pub­lish­ing. It is con­tem­po­rary, highly per­sonal, stun­ningly vis­ual, and we think ap­peal­ing to a sig­nif­i­cantly wider au­di­ence than tra­di­tional spe­cialty mag­a­zines fo­cus­ing on arts ap­pre­ci­a­tion, cri­tique, and ex­pert dis­course.

• As a sub­scriber and ded­i­cated fan of Ara­bella, I feel as though we are kin­dred spir­its. Thank you for this amaz­ing mag­a­zine! I read it cover to cover and bring out the old ones to ex­plore the fea­tures time and time again. I even like the ads. I just read your "let­ters" in the 2016 Sum­mer Har­vest of­fer­ing. Thank you both for your open­ness and pro­mo­tion of "all that is beau­ti­ful in the world" with such pas­sion and joy. • I just re­ceived the lat­est is­sue of Ara­bella. Again I am left speech­less... I know how much love and time you put in every is­sue, yet every time you sur­pass any and all ex­pec­ta­tions we your loyal reader could even dream of for you. Con­grat­u­la­tions on yet an­other su­perb is­sue!!! • One of the best things about Ara­bella is the ad­ven­ture and get­ting to meet so many di­verse

and in­ter­est­ing in­di­vid­u­als from across Canada. • I like ev­ery­thing about the mag­a­zine, es­pe­cially the art and to find out that some of the artists are Cana­dian. I had no idea the ta­lent out there. • I have to tell you that you make be­ing an artist a happy place to be. You do the art and the artist jus­tice and are by far the best hands down art mag­a­zine I have ever seen in­clud­ing in Europe. Makes me wish I was Cana­dian. I ab­so­lutely love your mag­a­zine."

In terms of us grow­ing and sus­tain­ing the busi­ness, I would like to en­cour­age you to tell our story as much as you can, par­tic­u­larly if you can do so on so­cial me­dia. You are our best pro­mot­ers and while I can’t re­quest that you ‘broad­cast from the roof tops’, per­haps the more con­tem­po­rary ver­sion of the ex­pres­sion would be to share your pas­sion on your so­cial me­dia of choice. You know why you choose to pick up this mag­a­zine­book; why you re­turn to it time and time again. Ara­bella pro­vides a unique form of en­ter­tain­ment as you sip that cof­fee or min­gle with other artists or friends to com­pare your re­ac­tions to some of the works pre­sented in cur­rent and past is­sues. It sits on your cof­fee ta­ble and be­comes the topic of con­ver­sa­tion when vis­i­tors drop by. It even in­spires you to con­nect with the artists and their gal­leries. So why not share your views both with us and your per­sonal net­work on the world-wide-web? Help us grow our cus­tomer base. Each time you share a link about an artist or ARA­BELLA it­self it has the po­ten­tial to domino into a wide net­work of po­ten­tial cus­tomers. Once a post is shared, it is then seen by an en­tirely new au­di­ence that can fur­ther spread it through­out their own net­work. While we do it from our end, you can do it from yours. Shar­ing is now one of the key cur­ren­cies that can sup­port our ef­forts to tell the sto­ries of emerg­ing Cana­dian ta­lent. If you care about ARA­BELLA, we ask you to be­come an ad­vo­cate and get the word out; rally your net­work around sup­port­ing the pro­mo­tion of emerg­ing Cana­dian ta­lent.

Again, thank you.

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