The se­cret to writ­ing a fan­tas­tic busi­ness blog: some fi­nal thoughts

Asian Journal - - WORLD -

In this fi­nal in­stall­ment on cre­at­ing your busi­ness blog

I have some fi­nal thoughts to share with you. Over the course of the se­ries we have dis­cov­ered that blog­ging is a great busi­ness tool that pro­vides the free­dom to be your own boss, call your own shots, make money, and spend more time do­ing the things you love to do. All you need is com­mit­ment and be will­ing to do the work. Writ­ing a blog can be hard work but if you keep these few points in mind it will be a lit­tle eas­ier;

• Mine your au­di­ence for ideas, but first un­der­stand who your au­di­ence is.

• Never stop build­ing your email list.

• Be on time ev­ery time. Con­sis­tency is key. • Fo­cus on build­ing an amaz­ing call-to-ac­tion. • Don’t be afraid to give away your knowl­edge. The bot­tom line is this – the more read­ers you man­age to pull through your blog, the more buzz your blog gen­er­ates. The more read­ers who are buzzing about your blog con­tent, the more other read­ers will hear about your blog and want to check it out. The more read­ers you ac­quire – the more cus­tomers you gain! Keep cus­tomers in­ter­ested by con­tin­u­ally pro­mot­ing your blog in so­cial me­dia and else­where.

Don’t shy away from mar­ket­ing your blog if you want to keep the read­ers rolling in! A suc­cess­ful busi­ness blog does not stand still. A dy­namic, ef­fec­tive blog­ger is al­ways chang­ing the way they work. Read­ers change, com­pa­nies change, in­dus­tries change, cus­tomers change – be­ing will­ing to ac­com­mo­date those changes and pro­duce rel­e­vant con­tent is key to re­main­ing suc­cess­ful in your blog­ging en­deav­ors! As your blog grows and changes, you will learn more and more through hands on ex­pe­ri­ence. It helps to keep your own notes on the les­sons you learn from your day to day im­mer­sion in the blog­ging ex­pe­ri­ence. You are of­ten your best teacher!

The most im­por­tant tip I can leave you with is to lis­ten to your read­ers and give them what they want! Through blog com­ments, emails from read­ers, and an­a­lytic re­ports, you will learn a great deal about what is work­ing for your busi­ness blog and what is not. Hear the feed­back that you are given and, most im­por­tantly, ac­cept both praise and crit­i­cism. Pro­duc­ing writ­ten con­tent on a reg­u­lar ba­sis is a dif­fi­cult but re­ward­ing task and should be han­dled as such.

Your Take Away

I hope that my ideas about blog­ging have been use­ful for you and that I have pro­vided you with the ba­sic step­ping stones for get­ting started with your busi­ness blog. Go for it and be­come a thriv­ing, suc­cess­ful blog­ger! We’re only call away and we’d love to help get­ting your blog up and run­ning!

Bob Mil­liken is a mas­ter mar­keter spe­cial­iz­ing in help­ing busi­nesses achieve out­ra­geous lev­els of suc­cess. Bob can be reached by phone at 604.270.1730 or by email at thenaughty­mar­[email protected]­ings.com

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