Asian Journal - - WORLD -

When it comes down to the art of In­ter­net mar­ket­ing, your sales head­line is part and par­cel of the thin line that sep­a­rates a suc­cess­ful cam­paign and ut­ter fail­ure. Head­lines are the most im­por­tant part of your ar­ti­cle writ­ing. It is the first thing that grabs the at­ten­tion of your reader or web vis­i­tor. Your head­lines, in ef­fect, are your first real point of con­nec­tion with your prospec­tive cus­tomer, so you need to get them right.

There once was a part of me that be­lieved peo­ple cared deeply about how good a piece of con­tent looked, how well it was writ­ten, and what it had to say. To be sure, these are still im­por­tant com­po­nents of our writ­ten works, but in the In­ter­net mar­ket they have been over shad­owed by the need to en­gage the reader from the “gitgo”, and we do this with com­pelling head­lines. Af­ter all, the pur­pose of the ar­ti­cle is to con­vert the reader and solid con­vert­ing head­lines will turn even the most skep­ti­cal in­di­vid­u­als into reg­u­lar, loyal cus­tomers.

There are nu­mer­ous ideas of how to write, spin or fash­ion high-con­vert­ing and per­sua­sive sales head­lines. All of them have a few things in com­mon here are four … • Prom­ises (al­beit in­di­rectly), that the reader/ user is go­ing to ben­e­fit im­mensely from the prod­uct or ser­vice.

• A good con­vert­ing head­line that can eas­ily sky­rocket your sales ought to prove that you are ac­tu­ally sell­ing what you are pro­mot­ing, pro­duc­ing or of­fer­ing. This helps the reader know that they can pur­chase and start us­ing your prod­uct as soon as the next minute.

• It is very im­por­tant to paint a clear pic­ture of the ben­e­fits of tak­ing up your prod­uct or en­rolling in your ser­vice. • It needs to con­vey a sense of ur­gency or an el­e­ment of it that your cus­tomers have to act now or as soon as pos­si­ble. Make them feel that they have been miss­ing out on a lot and it is time to turn their prospects around.

The bot­tom line is that it takes skill­ful use of per­sua­sive lan­guage, care­ful choice of words, and thought­ful­ness to cre­ate a con­vert­ing sales head­line. It had bet­ter be good be­cause the ma­jor­ity of peo­ple use head­lines to de­cide whether or not to read your ar­ti­cle. It doesn’t mat­ter how good or bad your ac­tual ar­ti­cle is - if it has a weak head­line, it won’t get read.

Your Take­away

A quick Google search for “head­line gen­er­a­tors” will yield a list of eas­ily used re­sources that you can use to craft your head­lines. One of my favourites is “Con­tent Idea Gen­er­a­tor”. Strug­gling find­ing the right head­lines that con­vert and in­crease your sales? Call us, we’d love to help.

Bob Mil­liken is a master mar­keter spe­cial­iz­ing in help­ing busi­nesses achieve out­ra­geous lev­els of suc­cess. Bob can be reached by phone at 604.270.1730 or by email at thenaughty­mar­[email protected]­ings.com.-.on Twit­ter @RFM360

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