On-line rep­u­ta­tion man­age­ment

Asian Journal - - TAX -

Ac­cord­ing to Google, 83% of con­sumers will check out your busi­ness on­line be­fore de­cid­ing whether to do busi­ness with you! To­day, or­ga­ni­za­tions and in­di­vid­u­als are at the mercy of in­ter­net me­dia sources that are avail­able 24/7.

Un­flat­ter­ing news, re­views, pic­tures, and even out­right lies can be posted in­stan­ta­neously and spread through­out the on­line world very quickly re­sult­ing in lower search en­gine rank­ings. Man­ag­ing your on­line rep­u­ta­tion, it is not some­thing you want to ig­nore.

Here are 3 chal­lenges busi­ness own­ers face with their on­line rep­u­ta­tion;

#1 Bad Press

Bad press in­cludes a num­ber of things, and they are the num­ber one chal­lenge in on­line rep­u­ta­tion man­age­ment. This is what it’s all about after all, try­ing to limit and elim­i­nate all the bad press that’s out there. Any of these and more: squat­ted user­names (where some­one else takes over the use of a com­pany’s user­name); squat­ted do­mains; dis­grun­tled em­ploy­ees or in­di­vid­u­als im­per­son­at­ing the com­pany or one of its staff; name

#2 Think­ing the busi­ness does so well off­line that no rep­u­ta­tion man­age­ment needs to be done on­line

This is some­thing that a shock­ing num­ber of busi­ness own­ers think. While ma­jor cor­po­ra­tions may have a large and loyal cus­tomer base that will dis­re­gard bad re­views and the like, small busi­nesses most likely do not. The ca­pac­ity for small busi­ness to take a “few hits” is very lim­ited re­sult­ing in a snow­ball ef­fect where peo­ple start to pay at­ten­tion to the

#3 Not know­ing some­thing can be done about it!

In my ex­pe­ri­ence, many busi­ness own­ers are aware that there are neg­a­tive re­views and bad on­line press out there about them. They may even know who pub­lished it and where to find it; but they don’t think there’s any­thing that can ac­tu­ally be done about it. Man­ag­ing your on­line rep­u­ta­tion is very sim­i­lar to man­ag­ing your off­line rep­u­ta­tion. I’m cer­tain that you would never walk away from a cus­tomer if they had walked into your of­fice and com­plained.

When you leave on­line ques­tions unan­swered and com­plaints ig­nored, that’s ex­actly what you’re do­ing. Your Take­aways

If you’re not al­ready man­ag­ing what peo­ple are say­ing about you and your busi­ness, the chances are good that some­one else al­ready is, to your detri­ment. And if you are not ac­tively mon­i­tor­ing your on­line rep­u­ta­tion you may be in for a shock. Rep­u­ta­tion man­age­ment should be a part of your cor­po­rate strat­egy and its val­ues.re­mem­ber that in good times or bad, your on­line rep­u­ta­tion can make or break your busi­ness in a heart­beat. Need help keep­ing your rep­u­ta­tion healthy? Call us, we can help.

Bob Mil­liken is a master mar­keter spe­cial­iz­ing in help­ing busi­nesses achieve out­ra­geous lev­els of suc­cess.

Bob can be reached by phone at 604.270.1730 or by email at thenaughty­mar­[email protected]­ings.com

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