Gi­ulio Cap­pellini

Azure - - TREND REPORT -

The ar­chi­tect and founder of Milan-based Cap­pellini ex­pounds on why he re­leased one of his com­pany’s biggest­selling prod­ucts in a new medium

What mo­ti­vated you to reimag­ine the Bouroul­lecs’ iconic Cloud book­shelf in wood this year? We wanted to give this icon – first pro­duced in 2004 – a new im­age. So in­stead of pre­sent­ing a new prod­uct by the Bouroul­lecs, we de­cided to try a new ma­te­rial. Us­ing wood in­stead of plas­tic al­lowed us to re­de­fine the piece and also to demon­strate the abil­ity of Ital­ian crafts­man­ship.

How did the man­u­fac­tur­ing process dif­fer? The process is very dif­fer­ent. Cloud in re­cy­cled plas­tic is an in­dus­trial piece, cre­ated by ma­chine. In wood, it’s an ar­ti­sanal prod­uct, done by hand. The pro­duc­tion process [for the lat­ter] is very so­phis­ti­cated and dif­fi­cult: Only a few pieces can be pro­duced per month since ev­ery­thing is hand­crafted. By con­trast, we can pro­duce hun­dreds of pieces in a month of the re­cy­cled-plas­tic ver­sion.

What kind of wood is used to make the new Cloud? We use two dif­fer­ent woods: ash and rose­wood.

What do you feel the new medium adds to the orig­i­nal de­sign? It re­in­forces how good it was. The fact that the same shape can be ren­dered with two dif­fer­ent ma­te­ri­als so con­sis­tently yet uniquely shows how flex­i­ble the orig­i­nal de­sign was and also the flex­i­bil­ity of good de­sign gen­er­ally.

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