Three real-life designs based on Why Factory research
Chanel Boutique, Amsterdam
Porocity, the program’s 2012 exploration of transparency in urban settings, was featured most recently in an exhibition at Paris’s Pompidou Centre. In 2016, it influenced MVRDV’S design of Chanel’s Amsterdam boutique, the facade of which is composed of see-through glass blocks.
Jut Group Lecture Hall, Taipei
In 2017, MVRDV teamed up with Argentinean textile artist Alexandra Kehayoglou to transform a 240-square-metre lecture room in Taiwan into a green fantasia carpeted with lush swathes of recycled thread. The idea was based on Why Factory research into transformable environments.
Designed to showcase how flexible buildings can and must be to accommodate the families, students and refugees of tomorrow, this multihued, Tetris-like concept space created by MVRDV in collaboration with the Why Factory was erected during Dutch Design Week last year. It began with the question: What does the future city look like?