Charles Eames was once asked:
What are the boundaries to design?
What are the boundaries to problems?
Design explores possibilities.
It’s an inclusive process for discovering new and better ways of thinking and living.
Design has given us the Eames Lounge Chair, the Guggenheim in Bilbao, and the iphone. It can transform the way we live. It has improved the way that children experience medical procedures, helped adults quit smoking, and is helping solve global challenges like sustainable transportation.
By first carefully and honestly studying the human experience, the design process asks fundamental questions about how to improve it. Design creates new and better experiences. Whether it’s a chair, a museum, or virtually any other kind of opportunity, design offers a process to make things better.
Good design thinks, great design feels. Frontier is a design office founded on the exhilaration that comes at the edge of the new and undiscovered. It was started with the idea that fear and risk are no reason to avoid exploring new opportunities. For us, every frontier is a promise of adventure.
But every expedition starts with intention and purpose.
We think broadly and without boundaries because true discovery comes at the edge where different things converge.
That’s where we work, to inspire and create a new and better world through design.
We partner with leaders to help them define their purpose and then express it through the words they use and their visual identities. We share stories about the world’s leading design and designers. And we selfinitiate new purpose-driven products and experiences.
We think by doing. We create podcasts, produce logos, build websites, accelerate brands, design products, create magazines, produce live events, and are always looking for new ways to see the world with fresh eyes.
Frontier sees problems as opportunities. And there are no boundaries to problems.
There are only new frontiers.