Charles Eames was once asked:

Azure - - SPEC SHEET -

What are the bound­aries to de­sign?

His an­swer:

What are the bound­aries to prob­lems?

De­sign ex­plores pos­si­bil­i­ties.

It’s an in­clu­sive process for dis­cov­er­ing new and bet­ter ways of think­ing and liv­ing.

De­sign has given us the Eames Lounge Chair, the Guggen­heim in Bil­bao, and the iphone. It can trans­form the way we live. It has im­proved the way that chil­dren ex­pe­ri­ence med­i­cal pro­ce­dures, helped adults quit smok­ing, and is help­ing solve global chal­lenges like sus­tain­able trans­porta­tion.

By first care­fully and hon­estly study­ing the hu­man ex­pe­ri­ence, the de­sign process asks fun­da­men­tal ques­tions about how to im­prove it. De­sign cre­ates new and bet­ter ex­pe­ri­ences. Whether it’s a chair, a mu­seum, or vir­tu­ally any other kind of op­por­tu­nity, de­sign of­fers a process to make things bet­ter.

Good de­sign thinks, great de­sign feels. Fron­tier is a de­sign of­fice founded on the ex­hil­a­ra­tion that comes at the edge of the new and undis­cov­ered. It was started with the idea that fear and risk are no rea­son to avoid ex­plor­ing new op­por­tu­ni­ties. For us, ev­ery fron­tier is a prom­ise of ad­ven­ture.

But ev­ery ex­pe­di­tion starts with in­ten­tion and pur­pose.

We think broadly and with­out bound­aries be­cause true dis­cov­ery comes at the edge where dif­fer­ent things con­verge.

That’s where we work, to in­spire and cre­ate a new and bet­ter world through de­sign.

We part­ner with lead­ers to help them de­fine their pur­pose and then ex­press it through the words they use and their vis­ual iden­ti­ties. We share sto­ries about the world’s lead­ing de­sign and de­sign­ers. And we self­ini­ti­ate new pur­pose-driven prod­ucts and ex­pe­ri­ences.

We think by do­ing. We cre­ate pod­casts, pro­duce lo­gos, build web­sites, ac­cel­er­ate brands, de­sign prod­ucts, cre­ate mag­a­zines, pro­duce live events, and are al­ways look­ing for new ways to see the world with fresh eyes.

Fron­tier sees prob­lems as op­por­tu­ni­ties. And there are no bound­aries to prob­lems.

There are only new fron­tiers.

www.fron­tier.is

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